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Writing for The Web – How to Create Great Content Pieces That Fly

Writing for The Web – How to Create Great Content Pieces That Fly

Writing for the web what should a person be considering? Creating good content isn’t as easy as people like to think, it takes thought and intelligence and an awareness of all the factors that make content stand out. In this piece we’ll take a look at the topic of writing…

SEO Advice For Business Owners and Marketers

SEO Advice For Business Owners and Marketers

Standout SEO Advice For People Like You Ok, so you have your web domain. It’s hosted on a fast platform and you have a cool funky site, great! Now what? The Google of today looks at many aspects of a domain when deciding how to rank it. Page Speed is Important…

Getting links like a laughing lady chewbacca style 2016

Getting links like a laughing lady chewbacca style 2016

The Candace Payne Chewbacca Mask Lady Story I love the Chewbacca mask toy story of Candace Payne and whilst some believe it may have been intentional and designed to generate sales for a new toy, do you know what? I really couldn’t care if it was. It’s a great happy…

Breaking News: Google Continues Cannibalising Search Results

Breaking News: Google Continues Cannibalising Search Results

So the recent change in how Google displays its ads on its search engine has already pulled up a number of interesting outcomes with agencies that manage large accounts reporting a number of standouts. An increase in CTR of 16% across SERPs should be pretty concerning to folks in the organic…

What should you do if your website traffic falls off a cliff?

What should you do if your website traffic falls off a cliff?

“OMG Our Search Engine Rankings Have Died!!” First off, it isn’t funny, at all.  It’s totally traumatic. If you’ve enjoyed months or years of traffic for keywords relevant to your business and it’s switched off overnight, then it’s truly going to impact you and your business. You have bills to pay, staff…

Giving Your Content Marketing  Happy Outreach and Amplification

Giving Your Content Marketing Happy Outreach and Amplification

Content marketing. It’s been a bit of a buzz phrase now for a time. I’m going to write about what people should consider when creating new content and how and where they should distribute it. If you don’t have the time to read all this. Here’s the TL;DR version. Give…

Playing With Attribution Modelling and Getting Aha moments

Playing With Attribution Modelling and Getting Aha moments

One of the great things about working for yourself is that subject to resource you can virtually do what you like. I spend far too many hours messing around with what I’ve learnt over the years and applying aspects that will offer limited return. I guess I do it because it’s…

How easy is it to determine a good or a bad link?

Is that a Good Link or a Bad Link? I played with a new tool this morning. It was some kind of link evaluation tool. It purported to tell you whether a link from a URL was good or bad or somewhere in the middle. Cool, I thought. So I…

Buying and Selling Links to Rank on Google in 2013

Everyone buys and sells links So, if buying links that pass Page Rank is against Google’s terms of service and to do so means a potential ding to your rankings what should you do? Not buy links? But wait, what IS buying links exactly? Where is the line drawn? Are…

Dear Redacted

Dear redacted Further to our discussion the other day, please find a bit of a brain dump below. If you don’t understand what I’m talking about then it’s no surprise that we’ll keep treading mud, so hopefully this will help 🙂 Just like those big buy now messages with phone…

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