Online PR or off site SEO?

I was talking w/ a colleague the other day about Online PR versus Off site SEO. Whilst chatting it became clear that in the minds of some people out there that a degree of confusion exists around the terminologies due in the main, to the many cross overs of both.

I thought it might be useful therefore,  to layout the benefits of each, and highlight what they do, and show the commonalities and differences of each, showing both how they may be perceived and the benefits of each of their respective approaches.

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