Tag Archives: marketing

Online Marketing Executive Opportunity West London (Kensington/Earls Court Area)

I’m working with a really great company at the moment, helping out with various bits and pieces related to SEO and Online Marketing.

I can’t say who they are but they’re a well established bricks and mortar travel company with a great  product and team and are looking to enhance what they do and expand their offering.

They are looking for is someone who is passionate about online marketing and SEO who is looking for a long term role where they can grow and develop.

If you are job hopping to just fill up a CV then kindly move on.

This is a great opportunity to learn and grow with a long established company that has verve and vision for its products and future. You will over time, become an integral cog in an organisation that has a global growth strategy. You’ll also get to work with me!

The role description is ‘Online marketing Executive’ and will suit a recent college leaver or Uni grad.

You’ll need to be UK resident and legally allowed to work in the UK.

Salary is subject to experience.

There are a few minimum requirements such as:

1.    1 years experience in a related role
2.    Understands link building strategy – pros and cons
3.    Basic html understanding
4.    GA experience
5.    Can demonstrate a clear understanding of Keyword Research
6.    Copy optimisation
7.    Social media understanding
8.     Sociable and friendly can do attitude
9.     Demonstrable evidence for your love of this stuff
Pluses will be:
  • A degree in a technology or marketing discipline
  • Tourism Knowledge

If you are interested then do please send a covering letter and CV along with salary expectations to m11ksp  at gmail.com if you want to know more and are at BrightonSEO tomorrow (September 13th 2013) , then @ me on twitter @robwatts and I’ll speak with you in person!

NO agencies or recruiters please!

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Paying to Play in SEO

The Bad SEO  Rep Thing

SEO as an industry has for a long time now suffered with a terrible rep. The web is littered with case after case of burnt individuals recounting stories of being mislead at best and defrauded at worst – An examination of a lot of these tales will often reveal a well trodden path of company promised one thing whilst delivering another, usually in the form of not very much at all, or in extreme cases a nice page 6 ranking penalty from the Google monster.

Top 10 is it then Len?

I think it’s interesting that this happens, despite the wealth of info out there.  Google even publishes a guide to SEO, which for the DIY brigade, is a good little reference point. Yet the reality is that whatever way you dice it, there’s only ever really 10 organic spots to be had and unless you’re above the fold, you might as well not be there.

Sure, there’s Local,  Universal and Social and all that blah blah blah but let’s face it, if you aren’t ranking at positions 1 to 5  in a clean non obfuscated SERP then…need I state the obvious?

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Online PR – Off Site SEO – If there’s a difference it depends on who you are

Online PR or off site SEO?

I was talking w/ a colleague the other day about Online PR versus Off site SEO. Whilst chatting it became clear that in the minds of some people out there that a degree of confusion exists around the terminologies due in the main, to the many cross overs of both.

I thought it might be useful therefore,  to layout the benefits of each, and highlight what they do, and show the commonalities and differences of each, showing both how they may be perceived and the benefits of each of their respective approaches.

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