Pretty big news from Latitude, Google are to allow gambling ads on UK Adwords!
Due to recent changes in legislation laws surrounding online gambling advertising, Google had decided as of tomorrow to allow gambling PPC adverts to be shown in the UK. They have been speaking direct to clients to ensure all the correct licensing information has been processed in time and there will be a frantic scrap for both clients and their respective agencies to get their accounts setup and put live in time for tomorrow, of which there is no guarantee.
Interesting times indeed, huge move which will shake up the market no end. All sorts of speculation as to why, the obvious one being it’s about the money dummy 🙂
What next? Alcohol, PR0N? Lean times call for harsh actions, especially when you have a profit annoucement in the offing.