I was doing a little search this evening and found this amongst the results on the 1st page.
I thought it might be something related to me being signed in to a Google account so I signed out and tried again. Same result. So I opened up IE7 and same result.
I tried the same query on Google.com but it didn’t replicate.
Who is this mystery user=016597473608235241540 I wondered, no one it seems there’s a few more of them too. A little site:google.com/coop/preview query reveals just 152 results which in the grand scheme of things is just tiny . The question is however why? Why spider customer results and include them in a SERP however small the sample.
Noindex perhaps? How about robots.txt even
The result page itself has the distance in Kilometres but no link to any defined map or directions/distance page. Just two links to wikipedia - crap really, not a good user experience.

I’m sure there’s a better result out there than this one.
If you really really liked this post you might even want to buy me a Stella Artois :DDid this help? Do you agree? I value opinions, why not tell me what you think below!
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Colin Boyd - Google spidering its own custom search results?
February 25th, 2008 at 11:44 pmhmmm! not the greatest filter in place there ol’ G’bot
robwatts - Google spidering its own custom search results?
February 26th, 2008 at 7:43 pmI left a comment over on Matt Cutts’s Blog but he ignored what I asked him. Perhaps he didn’t like the negative slant to what he no doubt sees as a huge positive.
Geek Mother - Google spidering its own custom search results?
February 28th, 2008 at 3:36 pmBit of a coincidence time! If you run a site: like http://www.google.co.uk/search?q=site:google.com/coop/cse&start=900&sa=Nthen you will see the extent to which Google indexes CSE links (BTW if you search Google for CSE Links the number one authority is mine!) What appears to happen is that someone makes a CSE then lists at a CSE direcory which gets Google to in effect index the CSE then example searches can be embedded and Goggle goes and indexes them - I think. Google can’t help being stupid! What you will also notice is that many CSEs have PageRank, well they are getting free links from the likes of me and others and I had not noticed this before but it may be worth a little experiment to see how easy these pages are to get indexed, then drop the odd bank link or three on them for a bit of PR juice. I am bit busy at the mo but I will have a further delve at the weekend to see if I ccan find the exact chain of events.
robwatts - Google spidering its own custom search results?
February 28th, 2008 at 4:52 pmI hear that GM, CSE’s are perhaps one of those things that they could put in the footers of serps as an an additional link option.
Call me a cynic but I can’t help but feel that it really suits them to have as little space as possible in the SERP real estate for truly organic results. By filling space with local, or maps, coop, or other ‘neat’ little extars theres left to go around for a natural result to be there. Can’t possibly tyhink why that would be though…;)
SEO Tracy - Google spidering its own custom search results?
February 29th, 2008 at 12:49 pmI agree with robwatts! The more stuff Google puts on a search, the less room there is for natural results. And they seem to do everything they can to encourage you to use Adwords to buy your way to the top. It is extremely frustrating!
Jayson - Google spidering its own custom search results?
March 2nd, 2008 at 4:03 amGREAT! The Googler keeps giving searchers more choices - it started with the local listings, then videos and now this! Pretty soon it’s going to be a good thing to be at the top of Page 2.
Matt Saunders - Google spidering its own custom search results?
March 16th, 2008 at 6:24 pmIt’s probably an error on Google’s part, but what impact does this have on organic listings for websites other than google?
robwatts - Google spidering its own custom search results?
March 16th, 2008 at 9:04 pmHi Matt
It pushes an organic result below it further down the SERP, making that prized ‘free’ real estate all that bit harder to attain.
If you think of it in terms of a typical Serp hierarchy of
paid ads > local search > google product feeds > rich media results (youtube)> news results> google coop results (like above) above ‘the fold’ then its a ittle easier to see how and perhaps why thry’d do this, the subtext being PPC reliable, SEO not so.
A Google for ‘ Google performix and conflict of interest’ might help too
Merell - Google spidering its own custom search results?
March 20th, 2008 at 10:49 pmIts actually a good idea to display the distance on the top of search results as Google do with other queries instead of this badly designed page.
robwatts - Google spidering its own custom search results?
March 21st, 2008 at 9:57 am@ Merell - I agree, the Google hosted page I referenced is a bad user experience.
dan, life coaching - Google spidering its own custom search results?
April 6th, 2008 at 9:20 amI can see the benefit to this when there are many more custom search engines, but to be including these now seems a little premature and the possibility for exploitation seems fairly high. All this extra stuff is certainly interesting… I remember when they started including maps in results and my CTR from adwords dropped quite a bit. How long will it be before users don’t know where they are on google and go elsewhere?
robwatts - Google spidering its own custom search results?
April 6th, 2008 at 12:46 pmHi Dan
Good point, there is a tipping point, both negative and positive. Altavista.com is a good lesson from this brief history.
Jewels Manora - Google spidering its own custom search results?
April 30th, 2008 at 8:17 pmIt just goes right back to the fact that G thinks they are the center of the world. They will be a portal one day that returns SERPS only for properties they own.
exposedseo - Google spidering its own custom search results?
May 4th, 2008 at 11:00 pmThis is nothing special. Has anyone seen gmail filtering its own email alerts? Now that’s funny!
John - Google spidering its own custom search results?
May 12th, 2008 at 8:56 amIsn’t this another example of Google indexing previously unidexed contmnt like FORMS? Seems they now intend to index everything they can get their hands on and then only apply their own criteria to what should be kept. Basicially, if you put it on your server expect Goggle to go look at it.
John - Google spidering its own custom search results?
May 12th, 2008 at 9:01 amexposedseo - I fed Google Alerts back into Google via CARP and they declined to rank them as relevent content! Hey Ho looks like the Left and Right hand servers don’t know about each other. Wonder if there is another orifice to Big G that I can insert their content into?