Just Another Social Monitoring Tool?

MItchell — Sat, 14 Aug 2010 01:15:22 +0000

Social networks have changed the rules of the game, especially in search. I personally love hootsuite over tweet deck.

Just Another Social Monitoring Tool?

Facilities management consultancy — Fri, 06 Aug 2010 09:50:13 +0000

Society, and the world in general, really is getting more and more integrated into the social media phenomenon. The fact that you were able to type this from an iPhone whilst watching football is evidence of that, I think!

Just Another Social Monitoring Tool?

robwatts — Thu, 25 Mar 2010 14:37:45 +0000

Hey mate – just seen this comment! How you doing man, nice to see you

I couldn't disagree with any of that. Actionable insight is the key across all sectors. It even sounds a little state the obvious, but its surprising the number of people who miss 'the trick'

You're over here soon aren't you? We'll have to have a beer!

Cheers

Just Another Social Monitoring Tool?

alanmitchell — Mon, 22 Feb 2010 07:29:59 +0000

Hi Rob,

Nice post Rob – especially considering it was written from an iPhone

You're right – we are still a long way away from a 'one stop shop' tool for social media monitoring and management.

We aren't short of metrics – countless tools out there provide scales, ratios, scale ratios, ratio scales, but like you said, the gold isn't just in number-crunching but in quickly and easily identifying ways to connect with your audience and actually make a difference.

Avinash Kaushik, in his Web Analytics 2.0 book, talks about the importance of 'actionable' insight – the importance of being able to identify whether changes in Twitter followers or an increase in blog comments is a CRM or Sales opportunity, or a marketing or crisis management issue (as you point out). We may not yet be able to accurately determine exactly how and why town Y responded to product X, but considering how social media is relatively new as an industry, and considering how far we are still away from true PPC optimisation after all the years PPC has been around (look at some of the poor examples of PPC ads I found in a supposedly saturated travel market http://www.alanmitchell.com.au/techniques/relev… ), I don't think we've made poor progress.

I think as we better define what social media actually is, and how businesses can use it to make a difference, we'll find that socia media tools offering actionable insight will only continue to evolve.

Cheers,
Alan

Just Another Social Monitoring Tool?

Event Planner San Fransico — Fri, 05 Feb 2010 06:17:20 +0000

I think its is so true. Twitter's tweet deck is what give it the feel of the moment and that is why it has been and will be the quite preferred one.

Just Another Social Monitoring Tool?

Sam — Wed, 27 Jan 2010 08:08:10 +0000

When you talk about people in the “moment” I think that's pretty cool. That's why I think twitter is so powerful, because you can get everything in real time as it happens in the “moment”.

Just Another Social Monitoring Tool?

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Just Another Social Monitoring Tool?

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