social media

Closing Social Monitor Tool @yacksocial

This is just a short post to announce that I’ll be shutting down the social media monitoring tool yacksocial that I created back in Feb 2010.

I’d like to thank all those who supported the effort and apologise if you’d grown to like it/use it.

My reasons are two fold.

One, I don’t have the time to recode it to work w/ oAuth which twitter will be implementing across the board for all twitter apps soon.

Two, I don’t have the desire or inclination to push it where it needs to go. I kind of lost interest in it when I left my previous employer.

Whilst projects like this need that initial pow, boom etc,  they can’t be sustained on enthusiasm alone.  They need like minded collaborators, a team, a marketing plan, push, desire, support and a budget.

If anyone is interested in the software, ( go and try it out, it’s freemium) do please send me an email – best offer gets the code.

Don’t ask me what I want for it, or insult me either. You’ll need to understand PHP and be able to upgrade the current basic auth to oAuth for twitter, else put simply, it won’t work. I should add too that it’s not a finished item, is a work in progress but it’s a good start for any company looking to have a tool in the space.

I’ll keep it up for a month from today, but then it goes.


Just Another Social Monitoring Tool?

Not just another social media monitoring tool

I’m writing this post on an iPhone whilst watching Arsenal trail 2-1 to Stoke, a testament to the interconnected world we inhabit today. A world where we can interact w/ our networks from virtually anywhere, a world where the old constraints of modems and hard wired cables in a phone socket are but a bemusing memory of a place left alone in the roadmap of time.

Back then we usually had to wait before reading a response to a post or a comment. Facebook and Twitter, the proliferation of other nkotb like foursquare, gowalla, brightkite et al were just twinkles in the eye of their respective founders. Today all are becoming a mainstay of the online world, acting as sharepoints for the herds that flock to the power of their distributive connectivity; full of people chattering and networking, discussing themes and topics of their everyday lives. Lets face it, it’s nothing short of a technological social revolution; the web how it should be, as envisaged by the technerd visionaries striving to push it all that little bit further.

As a result of all this, quite a few of us have got excited by the opportunities that this activity presents. Never before has it been so easy to connect w/ people in their ‘moment’ never before has it been possible to identify so very quickly, people who are talking about you, your brand or topics and products important to your interests. The whole proliferation of listening tools that have sprung up is testament to the hunger and appetite for finding new ways of measuring, interacting and building relationships w/ those of import. Continue reading

Social Media Monitoring and Response Tool – YackSocial

Social Media Monitoring Tools – Yack Social

I’m pleased to announce the fruit of a little recent xmas obsession. A social monitoring tool for those who are scared by huge datasets ;0)

I think it’s pretty cool, it lets you listen, monitor, respond and report.

It doesn’t go out and spider the web. It just lets you choose words that are important to your brand or your competition and take samples from twitter and the blogosphere.

My view is that if its on the radar then it’ll end up in blogs or twitter. Lots of people use twitter, but few track what they are doing, simply because there are few very easy ways of doing so. This for me, goes some way to adding to that conversation.

I’ve a list of to do’s and am adding extra value as and when I get the time. Continue reading

Mybloglog is evil – no seriously, it must be!

Seems like mybloglog has had a bad week. I read today over at Andy’s that mybloglog banned a guy named shoemoney for reasons relative to general not very niceiness, at least that must have been their perception. Mr shoe posted a few mblID’s. These can be obtained from user avatars uploaded by mbl users. I use them myself in my mbl tracking script. A reason for banning? No of course not. I think you have to look a little more closely to perhaps begin to understand why.

The reasons behind Mr shoes ban seem to have their roots in him posting various exploits that can be applied and used to basically, fuck with how mbl works. I don’t think this is a bad thing generally, in fact its good to have people point out flaws; especially when they can be patched with relative ease. Constructive criticism is always good.Its a delicate balance though, if someone took it upon themselves to attack and criticise with regularity, posting things that made me look dumb or stupid then my gut might be inclined to say hey do me a favour blokey, just piss off out of it if you don’t like what I am doing. That would of course ( as appears to be panning out to be the case) , be a mistake as I’d open myself to all kinds of attacks from followers, detractors and cronies.

John Andrews nails it with his comment at Andy Beals.

wow… it’s amazing to see so many users adopting our service so fast. We are really excited to see the validation that the MBL platform is capable of so much more, and also how amazingly innovative the blogging community is. We’ll have to fix some of the loop holes of course, and we’ve got great people working on keeping things moving forward, but keep the feedback coming and let us know what we’re doing right and what you need from us…

People like Matt Cutts have been using similar approaches for years, we all know where it got those guys too.

MBL’s crime it appears is that they didn’t code things perfectly and that enabled people to do things like, surf as other people using a cookie exploit, or add co-authors without consent or add other sites to peoples accounts, again without their consent.

Ok, so yes, not the best things in the world to have had happen, it undermines faith and trust in whatever else could be ‘leaking out’ but come on lets face it, its not exactly the end of the world, or a reason to be filed under heinous crimesville but it’ll gain one a little attention if you come out and support a position one way or the other.

My personal take is one of so what who really really cares, who died even? I’ll still use mybloglog I think its a bit of harmless fun and a good way of getting new eyeballs on to what you do and say. Its a cracking little site that created a lot of interest and buzz in a segement that is continually evolving and growing. So it has a few holes that tech head nerds will point at and say OMG, how bad is that..yeah – so – and.

Some might wonder why MBL is such a focus, why are these evil seo types so interested? Well, SEO’s types tend to be the ones who push and poke and prod, its the nature of getting up where you need to be that drives it. SE algos are that little harder to get at these days,the requirement to gain traction and influence within their algo parameters dictates that people will look at the most cost and time efficient ways of increasing their scores. Like it or not, MBL offers a means of gaining attention. Attention = links, links = better scores, better scores = more money blah blah blah. Digg, reddit, delicious, wikipedia, dmoz all had or still have even, similar issues. Its the downsided price of success on the net.

Thankfully for MBL at least, most users are just happy to stick the thing on the their blog and leave it at that. They love the stat functionality, love the little people icons, love the little community and ‘blog love’ thing in general. I think its cool too, which is why I’ll continue to use it until something better comes along.
Overall, a storm in a teacup methinks. Could have been handled better, on all sides.

Update:Mybloglog reinstated Shoemoney

Will a long Blogroll flush your site down the search engine ranking toilet?

Brad wrote an interesting piece today which got me thinking about the topic of linking out, authority scores, pagerank leakage and all those old chestnuts.

Lots of papers out there on PageRank and theories and counter theories on how linking out can effect your PR adversely/positively and all that, so I’m not going to rehash any of those arguments.

I have to confess, there was a time when I was kinda obsessed with the whole SEO PR leakage thing too, worring about ‘bleeding’ precious PR and all that jazz, however I do think the ‘game’ has moved on a little, in terms of the SE algo’s have matured to a more considered examination of what is and what is not a good or a bad page worth ranking. Why do I think this? Well just go and look at a few well ranking sites and see how they link out. One immediate one that springs to mind is Wikipedia, although their recent decision to stick a nofollow tag on their outbounds may come back and bite them ( I hope) 😉.

Continue reading

Social Media Marketing, Baiting and SEO

I read a very good blog post this morning from the old linkmeister himself NickW.

He talks about linkbaiting generally, what makes for good vs what makes for bad and touches on its newly born cousin ‘widgetbait’, a term I heard for the 1st time yesterday in a private discussion with Lyndon . More on widgets further on.

Anyways, getting back to Nick. For those of you who don’t know him or have never had the pleasure/displeasure to encounter his often acerbic wit, he’s the guy responsible for setting up Threadwatch , Performancing and the recently launched click influence and is generally credited with coining the phrase Linkbait. He’s a good egg, who tells it like it is.
Besides damn hard work a big aspect behind Nick’s success with these ventures has been his ability to stimulate debate amongst the community by writing interesting content that actually has something to say.


He gets people talking about stuff. Simple huh? Very rarely will you read a longish blog from Nick that doesn’t have something to add to the mix. He wins, we win. He gains links and kudos, we learn a little and maybe grab an idea or get incentivised to modify or adapt or use whatever it is he might be talking about. Does he hit it everytime? No, of course not, he’s human like the rest of us, but he’s certainly worth some closer scrutiny…

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MyBlogLog – Y! Privacy and Widgetisation

I love the recent Y! acquisition, mybloglog. Its like a myspace with bells on. Ive encountered some really nice and interesting people too. In case you haven’t seen or used it before its a social media platform. You can join communities, add contacts, upload photos and if you install a piece of code you can get stats and display photos of visitors from their network on your site as they arrive.

On the user front I think its kinda cool. IMO I think It adds an extra dimension to ones website by way of showing an extra human dimension. You can see the latest faces of people who have visited and if you so feel inclined, go and check them out to see what they are all about; at least thats what Ive found myself doing!

Their stats page is cool too. Gives you a non fussy overview of where your readers came from, what they viewed and what they clicked. It even tells you what ads they clicked on too.

Continue reading

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