Social Media Strategy and Consultancy

Looking for a solid ROI from your Social Media Strategy?  Are you struggling to see where it is in Social?

Look no further.  I’ll show you the potential problems and lost opportunities that can stem from failure to invest in a joined up social approach.

If your company is struggling to understand the importance of an integrated Social Media Strategy then I can probably help.

An understanding of the synergies of SEO and PR, PPC and SEO the importance of a holistic approach to your online marketing efforts is crucial in 2010.

Maybe you get some of  it but not all. Perhaps you are stuck in a CRM or Marketing Silo and know it’s useful but don’t yet appreciate how it can compliment your SEO or your business relationships.

Maybe you have a budget that simply doesn’t cater for things that don’t appear to offer measurable, trackable ROI.

Perhaps you are a CEO looking to draw a few strands together having witnessed a spectacular brand fail or two.

My name is Rob and I specialise in understanding  which pieces of the Internet impact on others and why. I take a listening approach that utilises the influencers and sets out a strategy that harnesses the strength of who you are, aligned with what you’ve got and where it is you want to go.

I won’t spin you any nonsense on what is required to get you there;  I’ll hold your hand all the way or give you a bump in the right direction.  I won’t advise you on a singular Twitter,  Facebook or Digg strategy – I’ll create a plan that fits you or your organisation. I’ll listen to what it is you have to say and test how that’s perceived.  I’ll show you why social media is important, and demonstrate the potential disasters that can unfurl should you choose not to engage in it.

Ignore any company that says they’ll “do your social media” because without you it’s likely to be very little at all – the key to any successful marketing strategy is conversations and the creation and engagement within them, let me show you how you can make the most of your strengths.

I use the best tools out there and have a strong pedigree in the space, working with a range of big brands and smaller ones in multiple verticals.  I have an excellent understanding of most web technologies and have worked with some of the best in the business. I’ve even created my own social media monitoring tool.

My email address is watts underscore rob at hotmail dot com – alternatively, you can ping me on twitter @robwatts or connect with me at linkedin I look forward to hearing from you