SEO a waste of money?

Jeff Quipp — Fri, 04 Jan 2008 14:53:08 +0000

Thanks Rob … I love that study! I would think that’s the type of thing SEMPO should be doing, but they appear so busy promoting themselves, how could they find time to do something beneficial for the industry like this?

SEO a waste of money?

robwatts — Fri, 04 Jan 2008 09:23:45 +0000

Thanks Jeff, interesting link too.

As you point out Jeff, we have to work with what is in front of us and adapt as it changes. Those that don’t won’t succeed, a bit like life really

SEO a waste of money?

Jeff Quipp — Thu, 03 Jan 2008 12:02:44 +0000

Good post Rob. I think you’re moral of the story stands to reason for absolutely everything. Every form of media will ultimately be replaced by others in due time …. its otherwise known as the product life cycle. And its a truism.

That said … everything is fleeting, and must be used to its maximum advantage in the time it exists. SEO exists now, and produces superior ROIs in the hands of the skilled. Should we encourage people to be over invested in SEO … no. Its but a piece of the marketing mix, and SEO has a synergistic affect on all other forms of marketing (see http://www.iprospect.com/about/researchstudy_2007_offlinechannelinfluence.htm).

SEO a waste of money?

robwatts — Fri, 16 Nov 2007 17:56:12 +0000

Good point Marty DIY SEO is much much cheaper, provided of course you know what you are doing. I agree with your point though, ultimately they are completely unpredictable andc an be counted on for very little. Best create a little jar on the sideboard called SERPs and stick any monies in there, it’ll be appreciated when the trafiic suddenley goes awol.

SEO a waste of money?

Marty — Wed, 14 Nov 2007 12:00:32 +0000

SEO is a waste of MONEY. That’s why you don’t spend money on it, you do it yourself =p lol. Search engines are un-predictable and they chose whether we get our traffic or not… Not a good way to be really is it?

SEO a waste of money?

Dallas Condos — Tue, 13 Nov 2007 03:02:50 +0000

True Google giveth and taketh away. That’s why you need to sites in the top ten Seriously though its a shame that Google can bring the hammer down whenever they want, especially when it comes to someones livelihood.

SEO a waste of money?

robwatts — Mon, 12 Nov 2007 20:12:57 +0000

Well, perhaps! SEO circa 2007 is much more than a little rejig of content, as you well know it’s also about tuning in to the variety of other signals out there and using them to get the boosts that you’d like, without looking like you went and did it on purpose or too blatantly! The point is though whatever it is you do, however it is you do it, the goalposts move and change and what wins today may well lose tomorrow, especially when set against the competing forces of others all trying to do the same albeit better. Christ, its an economic liberals wet dream whereby market forces of metrics and clickthroughs and bounce rates and social media activity all come in to play and push the cream to the top, at least thats what some would like us to believe, yet what isn’t revealed what isnt transparent is how all that can be snatched in a heartbeat and there isnt a thing you can do about it. Therein lies the risk, there’s the real message and its one that most would be foolhardy to ignore completely.

SEO a waste of money?

Dallas Condos — Mon, 12 Nov 2007 19:39:46 +0000

True, however if your on the 1st page of Google its a pretty good indication that you SEO’ed your site.