SEO a waste of money?

Jeff Quipp — Fri, 04 Jan 2008 14:53:08 +0000

Thanks Rob … I love that study! I would think that’s the type of thing SEMPO should be doing, but they appear so busy promoting themselves, how could they find time to do something beneficial for the industry like this?

SEO a waste of money?

robwatts — Fri, 04 Jan 2008 09:23:45 +0000

Thanks Jeff, interesting link too.

As you point out Jeff, we have to work with what is in front of us and adapt as it changes. Those that don’t won’t succeed, a bit like life really

SEO a waste of money?

Jeff Quipp — Thu, 03 Jan 2008 12:02:44 +0000

Good post Rob. I think you’re moral of the story stands to reason for absolutely everything. Every form of media will ultimately be replaced by others in due time …. its otherwise known as the product life cycle. And its a truism.

That said … everything is fleeting, and must be used to its maximum advantage in the time it exists. SEO exists now, and produces superior ROIs in the hands of the skilled. Should we encourage people to be over invested in SEO … no. Its but a piece of the marketing mix, and SEO has a synergistic affect on all other forms of marketing (see http://www.iprospect.com/about/researchstudy_2007_offlinechannelinfluence.htm).

SEO a waste of money?

robwatts — Fri, 16 Nov 2007 17:56:12 +0000

Good point Marty DIY SEO is much much cheaper, provided of course you know what you are doing. I agree with your point though, ultimately they are completely unpredictable andc an be counted on for very little. Best create a little jar on the sideboard called SERPs and stick any monies in there, it’ll be appreciated when the trafiic suddenley goes awol.

SEO a waste of money?

Marty — Wed, 14 Nov 2007 12:00:32 +0000

SEO is a waste of MONEY. That’s why you don’t spend money on it, you do it yourself =p lol. Search engines are un-predictable and they chose whether we get our traffic or not… Not a good way to be really is it?