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	<title>Old School SEO Sucks and is a waste of money</title>
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	<description>A Search Marketing Blog</description>
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		<title>Old School SEO Sucks and is a waste of money</title>
		<link>http://www.yackyack.co.uk/seo/old-school-seo-sucks-and-is-a-waste-of-money/comment-page-1/#comment-10388</link>
		<dc:creator>Anther</dc:creator>
		<pubDate>Thu, 11 Sep 2008 04:39:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.yackyack.co.uk/seo/old-school-seo-sucks-and-is-a-waste-of-money/#comment-10388</guid>
		<description>Internet lifestyle is so fast and furious that we have to change all our techniques and strategies to cop with it. Whatever you will do, “old school” or new ones, if you will not acquire desired results, everything is a failure.</description>
		<content:encoded><![CDATA[<p>Internet lifestyle is so fast and furious that we have to change all our techniques and strategies to cop with it. Whatever you will do, “old school” or new ones, if you will not acquire desired results, everything is a failure.</p>
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		<title>Old School SEO Sucks and is a waste of money</title>
		<link>http://www.yackyack.co.uk/seo/old-school-seo-sucks-and-is-a-waste-of-money/comment-page-1/#comment-10378</link>
		<dc:creator>David Leonhardt</dc:creator>
		<pubDate>Tue, 09 Sep 2008 00:42:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.yackyack.co.uk/seo/old-school-seo-sucks-and-is-a-waste-of-money/#comment-10378</guid>
		<description>Interesting.  I agree with the whole post, although I am not sure it makes the case that old-school SEO is dead as much as that so many websites have been practicing old school SEO that a newcomer has to do more to catch up.

But it is true that old school SEO on its own if not enough...depending on what we mean by &quot;old&quot; of course.  :-)</description>
		<content:encoded><![CDATA[<p>Interesting.  I agree with the whole post, although I am not sure it makes the case that old-school SEO is dead as much as that so many websites have been practicing old school SEO that a newcomer has to do more to catch up.</p>
<p>But it is true that old school SEO on its own if not enough&#8230;depending on what we mean by &#8220;old&#8221; of course.  <img src='http://www.yackyack.co.uk/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
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		<title>Old School SEO Sucks and is a waste of money</title>
		<link>http://www.yackyack.co.uk/seo/old-school-seo-sucks-and-is-a-waste-of-money/comment-page-1/#comment-10362</link>
		<dc:creator>bengt seo</dc:creator>
		<pubDate>Tue, 02 Sep 2008 21:28:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.yackyack.co.uk/seo/old-school-seo-sucks-and-is-a-waste-of-money/#comment-10362</guid>
		<description>I so agree with what you have to say. In the old days we could spam the meta data and get visitors, now there is so much more that we need to take into consideration. The bonus however is there are so many more searchers now then before so less might still be more.</description>
		<content:encoded><![CDATA[<p>I so agree with what you have to say. In the old days we could spam the meta data and get visitors, now there is so much more that we need to take into consideration. The bonus however is there are so many more searchers now then before so less might still be more.</p>
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		<title>Old School SEO Sucks and is a waste of money</title>
		<link>http://www.yackyack.co.uk/seo/old-school-seo-sucks-and-is-a-waste-of-money/comment-page-1/#comment-10319</link>
		<dc:creator>Internet Age</dc:creator>
		<pubDate>Fri, 29 Aug 2008 12:50:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.yackyack.co.uk/seo/old-school-seo-sucks-and-is-a-waste-of-money/#comment-10319</guid>
		<description>I totally agree with you. We have developed much more efficient methods over the years.</description>
		<content:encoded><![CDATA[<p>I totally agree with you. We have developed much more efficient methods over the years.</p>
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		<title>Old School SEO Sucks and is a waste of money</title>
		<link>http://www.yackyack.co.uk/seo/old-school-seo-sucks-and-is-a-waste-of-money/comment-page-1/#comment-10194</link>
		<dc:creator>persona</dc:creator>
		<pubDate>Mon, 14 Jul 2008 22:46:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.yackyack.co.uk/seo/old-school-seo-sucks-and-is-a-waste-of-money/#comment-10194</guid>
		<description>&quot;...there’s no replacement for the experience that comes with doing it for years.&quot;

couldn&#039;t agree more.

; )</description>
		<content:encoded><![CDATA[<p>&#8220;&#8230;there’s no replacement for the experience that comes with doing it for years.&#8221;</p>
<p>couldn&#8217;t agree more.</p>
<p>; )</p>
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		<title>Old School SEO Sucks and is a waste of money</title>
		<link>http://www.yackyack.co.uk/seo/old-school-seo-sucks-and-is-a-waste-of-money/comment-page-1/#comment-10189</link>
		<dc:creator>robwatts</dc:creator>
		<pubDate>Mon, 14 Jul 2008 09:22:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.yackyack.co.uk/seo/old-school-seo-sucks-and-is-a-waste-of-money/#comment-10189</guid>
		<description>Hi Persona - if I&#039;ve managed to keep you guessing as to the motivations then all good :D

In terms of the people to which you refer, yes they still exist, but they are on the decline, at least that&#039;s been my experience of meeting with them in the field. 

In terms of your 80% assertion, whilst it&#039;s true that if anyone wants a good take on how to do this stuff they simply have to go look at a competitive serp or 5 and look for the commonalities it has to be said toothat whatever way you look at it, there&#039;s no replacement for the experience that comes with doing it for years. I&#039;d say that&#039;s where the 20% really comes into its own. :)</description>
		<content:encoded><![CDATA[<p>Hi Persona &#8211; if I&#8217;ve managed to keep you guessing as to the motivations then all good <img src='http://www.yackyack.co.uk/wp-includes/images/smilies/icon_biggrin.gif' alt=':D' class='wp-smiley' /> </p>
<p>In terms of the people to which you refer, yes they still exist, but they are on the decline, at least that&#8217;s been my experience of meeting with them in the field. </p>
<p>In terms of your 80% assertion, whilst it&#8217;s true that if anyone wants a good take on how to do this stuff they simply have to go look at a competitive serp or 5 and look for the commonalities it has to be said toothat whatever way you look at it, there&#8217;s no replacement for the experience that comes with doing it for years. I&#8217;d say that&#8217;s where the 20% really comes into its own. <img src='http://www.yackyack.co.uk/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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	<item>
		<title>Old School SEO Sucks and is a waste of money</title>
		<link>http://www.yackyack.co.uk/seo/old-school-seo-sucks-and-is-a-waste-of-money/comment-page-1/#comment-10187</link>
		<dc:creator>persona</dc:creator>
		<pubDate>Sun, 13 Jul 2008 22:04:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.yackyack.co.uk/seo/old-school-seo-sucks-and-is-a-waste-of-money/#comment-10187</guid>
		<description>interesting post rob, but i guess i don&#039;t understand if it is your way of venting your frustrations or trying to help convince smart business people that if they want to do better with their digital assets, they should be willing to &quot;learn&quot; about SEO.

to the traditional marketer, they won&#039;t understand the deep down strategies and tactics of modern-day SEO but the fact of the matter is, so many &quot;online marketing managers&quot; and &quot;directors of ecommerce&quot; are nothing more than glorified traditional marketers who maybe oversaw the creation of an ecommerce website at some point or another.

i would never expect these individuals to ever &quot;get it&quot;.

that being said, SEO is one of those fields where if the person wanted to take the time to read on the web, they could learn 80% of the trade in a matter of days/weeks. not many professions (and i will go out on a limb and say that being an SEO is a profession) exist today where you can read up on the web and suddenly be considered knowledgeable in the space.

interesting times indeed.</description>
		<content:encoded><![CDATA[<p>interesting post rob, but i guess i don&#8217;t understand if it is your way of venting your frustrations or trying to help convince smart business people that if they want to do better with their digital assets, they should be willing to &#8220;learn&#8221; about SEO.</p>
<p>to the traditional marketer, they won&#8217;t understand the deep down strategies and tactics of modern-day SEO but the fact of the matter is, so many &#8220;online marketing managers&#8221; and &#8220;directors of ecommerce&#8221; are nothing more than glorified traditional marketers who maybe oversaw the creation of an ecommerce website at some point or another.</p>
<p>i would never expect these individuals to ever &#8220;get it&#8221;.</p>
<p>that being said, SEO is one of those fields where if the person wanted to take the time to read on the web, they could learn 80% of the trade in a matter of days/weeks. not many professions (and i will go out on a limb and say that being an SEO is a profession) exist today where you can read up on the web and suddenly be considered knowledgeable in the space.</p>
<p>interesting times indeed.</p>
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		<title>Old School SEO Sucks and is a waste of money</title>
		<link>http://www.yackyack.co.uk/seo/old-school-seo-sucks-and-is-a-waste-of-money/comment-page-1/#comment-10160</link>
		<dc:creator>Martin</dc:creator>
		<pubDate>Mon, 07 Jul 2008 16:33:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.yackyack.co.uk/seo/old-school-seo-sucks-and-is-a-waste-of-money/#comment-10160</guid>
		<description>Internet lifestyle is so fast and furious that we have to change all our techniques and strategies to cop with it. Whatever you will do, &quot;old school&quot; or new ones, if you will not acquire desired results, everything is a failure.</description>
		<content:encoded><![CDATA[<p>Internet lifestyle is so fast and furious that we have to change all our techniques and strategies to cop with it. Whatever you will do, &#8220;old school&#8221; or new ones, if you will not acquire desired results, everything is a failure.</p>
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