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Things to Consider to Improve On Page Conversions

Things to Consider to Improve On Page Conversions

Want to improve your page conversions? I was talking with someone the other day about the challenges faced with getting new business for what was a very niche product. The product is the type that has limited demand, is very niche but adds huge value to the people who want…

Breaking News: Google Continues Cannibalising Search Results

Breaking News: Google Continues Cannibalising Search Results

So the recent change in how Google displays its ads on its search engine has already pulled up a number of interesting outcomes with agencies that manage large accounts reporting a number of standouts. An increase in CTR of 16% across SERPs should be pretty concerning to folks in the organic…

Is there a long term future for PPC management of large accounts?

Should large PPC advertisers outsource their PPC management? I thought I’d ask the question, and see what others think.. My 2 cents is that I think there’s a bright future for the management of SME accounts as many SME’s will seldom have the experience or expertise to manage their accounts…

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