Benefits:

1) Easy to find content and since it´s supposed to be short the content will allways be new. Great for outgoing links too.
2) Current. The blog is allways on top of things and most of the time you don´t even have write your own toughts.
3) If it´s done well it would unite all major news sites and your favourites and featured from followers lists.
4) High quantity of quality traffic.
5) Appeals to all demografics.
6) Can be implemented with allmost all affiliate and ad programs.

Mainostoimisto Hehkulamppu