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	<title>Controversy marketing - why it works and why you should consider it</title>
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	<link>http://www.yackyack.co.uk/linkbait/controversy-marketing-why-it-works-and-why-you-should-consider-it/</link>
	<description>A Search Marketing Blog</description>
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		<title>Controversy marketing - why it works and why you should consider it</title>
		<link>http://www.yackyack.co.uk/linkbait/controversy-marketing-why-it-works-and-why-you-should-consider-it/comment-page-1/#comment-2673</link>
		<dc:creator>robwatts</dc:creator>
		<pubDate>Wed, 13 Jun 2007 07:35:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.yackyack.co.uk/2007/06/09/controversy-marketing-why-it-works-and-why-you-should-consider-it/#comment-2673</guid>
		<description>Hey Matt, absolutely!

There really isn&#039;t any need to get all insultive and rude about anything. I think the smarter ones realise that too and maybe wince at some of their shall we say, more vocal utterances.It doesn&#039;t take too many ill considered views to mount up and detract from ones whole.</description>
		<content:encoded><![CDATA[<p>Hey Matt, absolutely!</p>
<p>There really isn&#8217;t any need to get all insultive and rude about anything. I think the smarter ones realise that too and maybe wince at some of their shall we say, more vocal utterances.It doesn&#8217;t take too many ill considered views to mount up and detract from ones whole.</p>
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		<title>Controversy marketing - why it works and why you should consider it</title>
		<link>http://www.yackyack.co.uk/linkbait/controversy-marketing-why-it-works-and-why-you-should-consider-it/comment-page-1/#comment-2663</link>
		<dc:creator>Matt Keegan</dc:creator>
		<pubDate>Tue, 12 Jun 2007 16:43:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.yackyack.co.uk/2007/06/09/controversy-marketing-why-it-works-and-why-you-should-consider-it/#comment-2663</guid>
		<description>A little controversy can go a long way. As long as character assassination isn&#039;t employed, I am all for it. Rip away!</description>
		<content:encoded><![CDATA[<p>A little controversy can go a long way. As long as character assassination isn&#8217;t employed, I am all for it. Rip away!</p>
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		<title>Controversy marketing - why it works and why you should consider it</title>
		<link>http://www.yackyack.co.uk/linkbait/controversy-marketing-why-it-works-and-why-you-should-consider-it/comment-page-1/#comment-2656</link>
		<dc:creator>robwatts</dc:creator>
		<pubDate>Tue, 12 Jun 2007 09:55:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.yackyack.co.uk/2007/06/09/controversy-marketing-why-it-works-and-why-you-should-consider-it/#comment-2656</guid>
		<description>Hi Morgan

Thanks for stopping by.

I do hear what you are saying and I&#039;m sure you aren&#039;t alone. 

Some people actually like that kinda stuff and enjoy a bit of juicy gossip,  especially if it&#039;s something that lots of others might be thinking but m,aybe don&#039;t have the balls to say.

I think too that every tree needs a little shake occasionly, it prevents things from going stale. Isn&#039;t it really  all about knowing your readership and perhaps deciding what kind of reader one wants? 

Just pointing out that the contentious noisy stuff tends to generate buzz and  interest and those all important links.</description>
		<content:encoded><![CDATA[<p>Hi Morgan</p>
<p>Thanks for stopping by.</p>
<p>I do hear what you are saying and I&#8217;m sure you aren&#8217;t alone. </p>
<p>Some people actually like that kinda stuff and enjoy a bit of juicy gossip,  especially if it&#8217;s something that lots of others might be thinking but m,aybe don&#8217;t have the balls to say.</p>
<p>I think too that every tree needs a little shake occasionly, it prevents things from going stale. Isn&#8217;t it really  all about knowing your readership and perhaps deciding what kind of reader one wants? </p>
<p>Just pointing out that the contentious noisy stuff tends to generate buzz and  interest and those all important links.</p>
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		<title>Controversy marketing - why it works and why you should consider it</title>
		<link>http://www.yackyack.co.uk/linkbait/controversy-marketing-why-it-works-and-why-you-should-consider-it/comment-page-1/#comment-2655</link>
		<dc:creator>robwatts</dc:creator>
		<pubDate>Tue, 12 Jun 2007 09:47:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.yackyack.co.uk/2007/06/09/controversy-marketing-why-it-works-and-why-you-should-consider-it/#comment-2655</guid>
		<description>Shane - I think its fair to say that both Rand and Shoe kinda got lost in the minutae and missed a couple of key points. I wouldn&#039;t say Andy gflogged it that hard, just got it to ride a little faster maybe ;)</description>
		<content:encoded><![CDATA[<p>Shane &#8211; I think its fair to say that both Rand and Shoe kinda got lost in the minutae and missed a couple of key points. I wouldn&#8217;t say Andy gflogged it that hard, just got it to ride a little faster maybe <img src='http://www.yackyack.co.uk/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
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		<title>Controversy marketing - why it works and why you should consider it</title>
		<link>http://www.yackyack.co.uk/linkbait/controversy-marketing-why-it-works-and-why-you-should-consider-it/comment-page-1/#comment-2648</link>
		<dc:creator>MorganLighter</dc:creator>
		<pubDate>Tue, 12 Jun 2007 04:55:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.yackyack.co.uk/2007/06/09/controversy-marketing-why-it-works-and-why-you-should-consider-it/#comment-2648</guid>
		<description>Well, I might be the odd man out. When I happen upon an article that is nothing more than a rant, or an article just trying to stir up the excrement, I choose not to read it any further. I feel if one disagrees or wishes to raise a contrary point, that he or she would get a better readership if they used a modicum of intelligence, wit, and propriety. Too many people think they&#039;re &#039;cute&#039; if they go off on someone; it makes themselves feel special, important, and, yes, their site might enjoy some short-term and ill-gotten notoriety, but in the long run, I think they&#039;ll find that they&#039;re soon very old news.</description>
		<content:encoded><![CDATA[<p>Well, I might be the odd man out. When I happen upon an article that is nothing more than a rant, or an article just trying to stir up the excrement, I choose not to read it any further. I feel if one disagrees or wishes to raise a contrary point, that he or she would get a better readership if they used a modicum of intelligence, wit, and propriety. Too many people think they&#8217;re &#8216;cute&#8217; if they go off on someone; it makes themselves feel special, important, and, yes, their site might enjoy some short-term and ill-gotten notoriety, but in the long run, I think they&#8217;ll find that they&#8217;re soon very old news.</p>
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		<title>Controversy marketing - why it works and why you should consider it</title>
		<link>http://www.yackyack.co.uk/linkbait/controversy-marketing-why-it-works-and-why-you-should-consider-it/comment-page-1/#comment-2626</link>
		<dc:creator>Shane</dc:creator>
		<pubDate>Mon, 11 Jun 2007 05:39:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.yackyack.co.uk/2007/06/09/controversy-marketing-why-it-works-and-why-you-should-consider-it/#comment-2626</guid>
		<description>I thought that was an interesting little turn of events. It was all about the debate and then Andy came out of nowhere by flogging the horse hard! lol</description>
		<content:encoded><![CDATA[<p>I thought that was an interesting little turn of events. It was all about the debate and then Andy came out of nowhere by flogging the horse hard! lol</p>
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		<title>Controversy marketing - why it works and why you should consider it</title>
		<link>http://www.yackyack.co.uk/linkbait/controversy-marketing-why-it-works-and-why-you-should-consider-it/comment-page-1/#comment-2563</link>
		<dc:creator>robwatts</dc:creator>
		<pubDate>Sun, 10 Jun 2007 08:02:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.yackyack.co.uk/2007/06/09/controversy-marketing-why-it-works-and-why-you-should-consider-it/#comment-2563</guid>
		<description>@ man of a 1000 anchor texts ;)

Lyndon, I hear that - its not something to be banded around with impunity. If you flog the horse too hard it&#039;ll drop down dead. Far better to give it the odd whip across its arse, just to get it to keep up and stay with the pace. If you respect your horse, you&#039;ll know its limits and needs. If thats the case your horse should serve you well.

@ David - thanks David, and yes absolutely. People love to be loved after all :D


@ Phishie Diaz- Cheers Phishie, that graphic on your piece summed that particular aspect up very nice indeed. I guess that some people, might even like that stuff (a punch in the goolies) and come back for more every time. I think you&#039;ve gotta respect your subscriber base. Respect doesn&#039;t equate to that sort of behaviour, but in a world where links are king then it works - give it a month or two and most would have forgotten all about it. The links however will remain. Therein is an aspect of the power that is, controversy.</description>
		<content:encoded><![CDATA[<p>@ man of a 1000 anchor texts <img src='http://www.yackyack.co.uk/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<p>Lyndon, I hear that &#8211; its not something to be banded around with impunity. If you flog the horse too hard it&#8217;ll drop down dead. Far better to give it the odd whip across its arse, just to get it to keep up and stay with the pace. If you respect your horse, you&#8217;ll know its limits and needs. If thats the case your horse should serve you well.</p>
<p>@ David &#8211; thanks David, and yes absolutely. People love to be loved after all <img src='http://www.yackyack.co.uk/wp-includes/images/smilies/icon_biggrin.gif' alt=':D' class='wp-smiley' /> </p>
<p>@ Phishie Diaz- Cheers Phishie, that graphic on your piece summed that particular aspect up very nice indeed. I guess that some people, might even like that stuff (a punch in the goolies) and come back for more every time. I think you&#8217;ve gotta respect your subscriber base. Respect doesn&#8217;t equate to that sort of behaviour, but in a world where links are king then it works &#8211; give it a month or two and most would have forgotten all about it. The links however will remain. Therein is an aspect of the power that is, controversy.</p>
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		<title>Controversy marketing - why it works and why you should consider it</title>
		<link>http://www.yackyack.co.uk/linkbait/controversy-marketing-why-it-works-and-why-you-should-consider-it/comment-page-1/#comment-2559</link>
		<dc:creator>Linkbait Cowboy</dc:creator>
		<pubDate>Sun, 10 Jun 2007 06:16:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.yackyack.co.uk/2007/06/09/controversy-marketing-why-it-works-and-why-you-should-consider-it/#comment-2559</guid>
		<description>For ages I have been looking for someone to get stuck into, as I love a bit of a ruck. But most bloggers act like idiots because they want the publicity, which is why I never give them the oxygen of publicity.

However, I am not adverse to slagging off specific industries, like the directory industry.

I think if you go down this route you have to really believe in what you are saying, else you wont last a round. You will be nose down on the canvas, blood dribbling on to your keyboard.

If you know your stuff, if you are passionate and if you blog, sooner or later you will have a run in with someone. My advice is stay polite, stay factual, stay passionate. And  at the end hopefully you will still be on speaking terms with your target.

I think it works for Shoemoney as he really believes in what he is saying and he doesn&#039;t give a hoot who disagrees with him, but his blog is just for fun and if yours is not I would think carefully before going on the rampage.

Seobuzzbox.com is an interesting example of someone who takes on the big boys, although at times I am not sure of his motivation.

It&#039;s a tool in the toolbox, but should only be used when not under the influence of alchohol.</description>
		<content:encoded><![CDATA[<p>For ages I have been looking for someone to get stuck into, as I love a bit of a ruck. But most bloggers act like idiots because they want the publicity, which is why I never give them the oxygen of publicity.</p>
<p>However, I am not adverse to slagging off specific industries, like the directory industry.</p>
<p>I think if you go down this route you have to really believe in what you are saying, else you wont last a round. You will be nose down on the canvas, blood dribbling on to your keyboard.</p>
<p>If you know your stuff, if you are passionate and if you blog, sooner or later you will have a run in with someone. My advice is stay polite, stay factual, stay passionate. And  at the end hopefully you will still be on speaking terms with your target.</p>
<p>I think it works for Shoemoney as he really believes in what he is saying and he doesn&#8217;t give a hoot who disagrees with him, but his blog is just for fun and if yours is not I would think carefully before going on the rampage.</p>
<p>Seobuzzbox.com is an interesting example of someone who takes on the big boys, although at times I am not sure of his motivation.</p>
<p>It&#8217;s a tool in the toolbox, but should only be used when not under the influence of alchohol.</p>
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