Controversy marketing - why it works and why you should consider it

robwatts — Wed, 13 Jun 2007 07:35:34 +0000

Hey Matt, absolutely!

There really isn’t any need to get all insultive and rude about anything. I think the smarter ones realise that too and maybe wince at some of their shall we say, more vocal utterances.It doesn’t take too many ill considered views to mount up and detract from ones whole.

Controversy marketing - why it works and why you should consider it

Matt Keegan — Tue, 12 Jun 2007 16:43:45 +0000

A little controversy can go a long way. As long as character assassination isn’t employed, I am all for it. Rip away!

Controversy marketing - why it works and why you should consider it

robwatts — Tue, 12 Jun 2007 09:55:48 +0000

Hi Morgan

Thanks for stopping by.

I do hear what you are saying and I’m sure you aren’t alone.

Some people actually like that kinda stuff and enjoy a bit of juicy gossip, especially if it’s something that lots of others might be thinking but m,aybe don’t have the balls to say.

I think too that every tree needs a little shake occasionly, it prevents things from going stale. Isn’t it really all about knowing your readership and perhaps deciding what kind of reader one wants?

Just pointing out that the contentious noisy stuff tends to generate buzz and interest and those all important links.

Controversy marketing - why it works and why you should consider it

robwatts — Tue, 12 Jun 2007 09:47:58 +0000

Shane – I think its fair to say that both Rand and Shoe kinda got lost in the minutae and missed a couple of key points. I wouldn’t say Andy gflogged it that hard, just got it to ride a little faster maybe

Controversy marketing - why it works and why you should consider it

MorganLighter — Tue, 12 Jun 2007 04:55:23 +0000

Well, I might be the odd man out. When I happen upon an article that is nothing more than a rant, or an article just trying to stir up the excrement, I choose not to read it any further. I feel if one disagrees or wishes to raise a contrary point, that he or she would get a better readership if they used a modicum of intelligence, wit, and propriety. Too many people think they’re ‘cute’ if they go off on someone; it makes themselves feel special, important, and, yes, their site might enjoy some short-term and ill-gotten notoriety, but in the long run, I think they’ll find that they’re soon very old news.