john chow

John Chow – Google penalty, yet still earns 12k for June

John Chow has a Google Penalty 

John Chow published his earning stats recently for his blog

June is the start of summer. Advertising revenue generally slow down during this time. Add in the fact that Google put me in their dog house half way though the month (June 16 to be exact) and you would expect income to go down again. However, I’m happy to report that summer and Google hasn’t done much to stop my rise.

Total Blog Income For June 2007: $12,569.61

It’s interesting to read that Mr Chow’s recent Google penalty hasn’t appeared to have affected his blog earnings. In fact he claims that they are up on previous months. One can only wonder how well he’d have done otherwise, John hasn’t yet published any figures on how much traffic he got from Google.

I’m sure John could monetise further by maybe allowing access to his server logs or publishing his stats somewhere. That would make for very interesting reading indeed.

I remember 1st encoutering John Chow’s blog from a link on Jim kukrals blog. I naturally went over and gave John my 2c’s worth and intially found myself thinking hmmn this guy is heading for a huge google kick in the nuts. Sure enough it happened too and as of today a search for John Chow doesn’t show John Chows blog. Even if you broaden the search term out a little and type John Chows blog you still don’t get to see his site.

Spotting a Google penalty from 6 squillion paces

 Look a little further at by doing a search at Google and you’ll see that he has in excess of 2800 results.

Do a search for a unique title tag from his site, say “ Launched | John Chow dot Com” which theoretically should be the most relevant for that query and you’ll see that amongst the 8 results returned, the page is the last.

Seems like its hardlines for Mr Chow, or maybe not (going on his blog earning stats)

It is noteworthy to say that if you type you do get to see his blog and at number one position, ableit with no snippet and zero cache.

John tells us that his site dropped out on June 16th, it’ll be interesting to see how long John’s site stays in search engine purgatory. I don’t know if he has submitted a re-inclusion request or even began to clear up some of the high profile Google no no’s he was engaging in.

The important lesson here for anyone who runs a blog or a service that relies on Google or any search engine traffic for that matter is this. If you are doing anything remotedley iffy then do not brag about it and expect to remain unscathed. They will and do make examples of people who do this stuff, and it can cost you a lot of money and kill off revenue streams.

John Chow ( if you take what he says at face value)  it seems, is relatively unscathed by all of this, yet one has to wonder.

Controversy marketing – why it works and why you should consider it

Every now and then I see a flurry of activity around certain individuals, usually on the back of something apparently wrong or outrageous.

Shoemoney, a   big fish in a little pond whilst debating with a guy named Randfish, another big fish in a little pond caused Andy Beard, yep, you got it, another big fish in a little pond to react and address the issue as he saw it.  I think Andy has been reading a few linkbaiting articles lately as the headline is a classic “Blogging Full Disclosure Debacle – Grow Some Brass Ones” now if someone is talking about you in such a way its very difficult not to react. In fact both did, Rand commented on Andy’s Blog and Shoe blogged  on it. The other thing too is that it stirred all of these people to chime in and give an opinion or two. David Naylor Twenty Steps Hamlet Batista Search Anyway Online Business Blog BlackBeard SEO CPA Affiliates Frank Watson  Dave Taylor  Shawn Collins 

People say controversial things all of the time for a variety of reasons. Some do it because they just haven’t really thought things through, others do it because they are a little bit thick and don’t realise what they are really saying and some do it because they know it’ll have the desired effect of stirring things up and gaining a little attention.

Doug Heil used to do it all of the time. He’d start threads in his SEO forum that attacked a well known face in the crowd. He’d call them a spammer or a cheater. He’d pour scorn on sites that he considered to be spamming and call them out it. He was a classic example of a controversy marketer in action. Others have used less charitable words, but the point is for a time it worked. For a time it did actually pull people into his site and they reacted to what he said. His telling like he saw it, however controversial got people talking about him.

John Chow and his recent aim at monetising his blog commenters by charging to de-nofollow commenters links, got some a little hot under the collar, various peoplein the blogosphere questioned what he was doing. What he was doing was considered to be very controversial and got people talking about him, in fact according to Y! site explorer its encouraged thus far 108 separate new inwardlinks. Whilst he may have caused some short term consternation with his readers and conversationalists, the reality is that his blog has attracted a little more love in the form of links.

Jason Calacanis is another, he had a platform at a search engine watch conference and said that SEO is Bullsh!t he subsequently blogged on it too and said that 90% of the SEO market is made up of snake oil salesman he stirred lots of discussion as result, with the likes of Danny Sullivan calling him out on it in lengthy terms. A little look again via Y! site explorer shows his post attracted 461 separate links now 462. 

We can’t all do it of course, some of us just aren’t built that way. Most of us tend to operate within the confines of safe social discourse. We don’t have the bulls or the energy or the stupidity in some cases to run around alienating groups of people or individuals. Reputations whilst often hard fought, can so easily be undone. Hell, some people  trade very nicely on being an ass, but if you are gonna be an arse, then it seems you’d better be a 1st rate one, else you’ll be sure to see your metrics plummet as people go off of your boil and see you for the arse that you truly are.

Anyways, the good news from all this stiff is that Ive now got my own disclosure policy too, so besides being the inspiration for this post I guess I should also be thanking Andy, Rand and Shoe for that too. Thanks guys.

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