If you’ve ever launched a new website, especially since 2005, then you’ll know that it can take quite some time to be found for your target kw’s and phrases within the search engines.This is a little look at Google and how it treats new domains and how trust and authority are bestowed from parent domains to subdomains and how it can be an effective strategy in kick starting a new campaign, without excessive reliance on PPC campaigns.
I launched a new subdomain on the 1st January 2007. It fitted in with one of my new years resolutions of blog regularly.
I wrote a few posts about various odds and sods as and when they occured to me. I gave them logical titles and didn’t give too much thought to any SEO’d page content and structure strategy. It was a WordPress subdomain in the form of robwatts.wordpress.com.