» seo

No, not *this* website silly, the websites of people who land on this page, you know, those people who sit on Google or !Y looking for ways of promoting their sites confused by the overwhelming amount of stuff out there all shouting, Read me! Read Me! Like some Alice in Wonderland Bottle of Drink Me.

Promote my your website online

Regular readers aside, there is a chance that you may have come from a search engine for a query related to promote my website online, or get on the first page of Google or SEO for small businesses or Improve my sites position in the search engines or … I’ll stop there, point made.

Jill talks about changing url’s in her post here.  In my opinion, if you have a good ranking URL then to change it for the sake of a position or 2 is a little silly and potentially destructive.

That said, it did get me thinking about the whole keywords in url thing around whether it is a good thing or a bad thing to use them.

SEO is not the wysiwyg thing we’d all like to believe

SEO - the process of search engine optimisation as we’ve all come to know and love may appear to be about cause and effect but is it really so?

Whilst it’s nice to think that our seo efforts are a simple case of do action x, wait, montitor record, rinse repeat/reduce the reality is very often, much, much further from the truth.

Do not believe the lie of the algorithm

SERP’s are a monitored thing - do not believe that it’s an algorithmic thing. It is not true, it really is not.

The question train…where will your train stop?

If you have a question related to Internet marketing or SEO or social media or any related stuff, then drop me an email to watts underscore rob at hotmail dot com, and I’ll do my best to answer it.

Please don’t ask me questions in the comments. Email only please.
The type of questions I’m looking for are those that can be used to flesh out a full post.

Those that require a little bit more than a yes or no type answer

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The  post that follows is a little anoraky and gets in to some of that miniscule stuff that people like me like to muse about on occasions and disappear up our own back passages but hey, do feel free to read it, you might even learn something.

This is great, its a write a song for SEO contest!

Original huh? You can win a $1000-00 too.

If I was gonna enter I’d give it this, played real real slow with heavy emphasis on the riffs.

Aint no rankings when SERPs gone
There’s no traffic when she’s away
Aint no money when they’re gone
And they’re always gone too long
Anytime the bot goes away..

Bill Withers Aint no sunshine

Link to your friends effectively

Some times we tend to take everything we’ve learnt for granted, we assume that everyone must surely know that already. It’s one of the reasons why we tend to use jargon - we just assume that because we know, then it follows that others probably know as well.

So with that little intro out of the way, herein follows a little statement of the obvious that might not be obvious to all.

Search engine ranking algorithms are a mysterious thing. Very few people on earth have access to their exact blueprint, for those of us who think we have cracked it, it all seems relatively simple. Put enough of the right things in place in the right combination and presto you are in, right, simple huh? In reality of course, hardly.

SEO advice good or bad 

We all know that if we want to get lots of visitors and expect to get them from search engines then unless we apply a little SEO knowledge, we’ll never get past page 25 for our target keywords.

But is there a quick way to get off the ground? Especially if we don’t know where to start and can’t be fussed with what seems to be a torturous process of trying to work out who to employ or what to apply and in what way.

My friend Lyndon was talking about SMO (Social Media Optimisation) and directories the other day and pissed a couple of people off. He was damn right too.

Most directories are useless rubbish

Bog standard web directories are not worth a cold cup of ****. A directory that sells on the basis of PR is asking for its link-pop-pass on ability to be stripped away.
See, for me, the whole get links from lots of directories on different IP’s thing is so frickin 2003 its not even funny any more! Most can be knocked up in two seconds flat and then populated with a dmoz script or Y! scrape. Most if not 99.9% of them offer very little value at all othe than the ability for joe bloggs to be able to drill down and find or add a site in an area they want to. Usually they are plastered with adsense adverts in the head of the document, designed to attract the users eye and take them away from the people who have paid to list. Funny.