Category Archives: seo

Online Marketing Executive Opportunity West London (Kensington/Earls Court Area)

I’m working with a really great company at the moment, helping out with various bits and pieces related to SEO and Online Marketing.

I can’t say who they are but they’re a well established bricks and mortar travel company with a great  product and team and are looking to enhance what they do and expand their offering.

They are looking for is someone who is passionate about online marketing and SEO who is looking for a long term role where they can grow and develop.

If you are job hopping to just fill up a CV then kindly move on.

This is a great opportunity to learn and grow with a long established company that has verve and vision for its products and future. You will over time, become an integral cog in an organisation that has a global growth strategy. You’ll also get to work with me!

The role description is ‘Online marketing Executive’ and will suit a recent college leaver or Uni grad.

You’ll need to be UK resident and legally allowed to work in the UK.

Salary is subject to experience.

There are a few minimum requirements such as:

1.    1 years experience in a related role
2.    Understands link building strategy – pros and cons
3.    Basic html understanding
4.    GA experience
5.    Can demonstrate a clear understanding of Keyword Research
6.    Copy optimisation
7.    Social media understanding
8.     Sociable and friendly can do attitude
9.     Demonstrable evidence for your love of this stuff
Pluses will be:
  • A degree in a technology or marketing discipline
  • Tourism Knowledge

If you are interested then do please send a covering letter and CV along with salary expectations to m11ksp  at gmail.com if you want to know more and are at BrightonSEO tomorrow (September 13th 2013) , then @ me on twitter @robwatts and I’ll speak with you in person!

NO agencies or recruiters please!

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How easy is it to determine a good or a bad link?

Is that a Good Link or a Bad Link?

I played with a new tool this morning. It was some kind of link evaluation tool.

It purported to tell you whether a link from a URL was good or bad or somewhere in the middle.

Cool, I thought.

So I gave it a go and popped in 6 URL’s. All came up with wildly wacky results, all were deemed to be spam, all suggested I should do something funny with them and run away screaming.

Haha.

Continue reading

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The Magic Box of Glut – Wizards, Sampmerians, Elves and Pink Marshamallow Castles

The Magic Box of Gluttony in the Land of Glut

A world without search

Once upon a time there was a magical world called Glut – Everything happened in the world of Glut, the people within it did all manner of things. They built pink castles from weather resistant marshmallows and cool lakes made out of lemonade and beer where hamburger flavoured fish swam. Some folks knew how to make really fast cars that ran on magic beans made by their friends in the forest of emeralds.

It all seemed ideal in the world of Glut but progress was slow. Few knew how to fish for the hamburger flavoured fish and the magic beans that grew in the forest of Emeralds were known but to the people of Fark. The bottom line was that news traveled slowly in Glut, information was often controlled by the powerful and where it wasn’t, it was difficult for merchants to gain wide reach or appeal for their ideas and products.

Building a search engine to conquer all

Up on a hill next to a mountain in a place called Gooleg  there lived two special wizards.

They were clever wizards backed by the powers of InvestorLand who knew that everywhere they went in the world, people had ideas that they wanted to share so they went to a little known place called Altavistaland and took on the mighty wizard Inktomi where they learnt the secrets of  Retrivicus Informanicus. They went to Microland and bought the ingredients required and built a big magic box. Continue reading

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Paying to Play in SEO

The Bad SEO  Rep Thing

SEO as an industry has for a long time now suffered with a terrible rep. The web is littered with case after case of burnt individuals recounting stories of being mislead at best and defrauded at worst – An examination of a lot of these tales will often reveal a well trodden path of company promised one thing whilst delivering another, usually in the form of not very much at all, or in extreme cases a nice page 6 ranking penalty from the Google monster.

Top 10 is it then Len?

I think it’s interesting that this happens, despite the wealth of info out there.  Google even publishes a guide to SEO, which for the DIY brigade, is a good little reference point. Yet the reality is that whatever way you dice it, there’s only ever really 10 organic spots to be had and unless you’re above the fold, you might as well not be there.

Sure, there’s Local,  Universal and Social and all that blah blah blah but let’s face it, if you aren’t ranking at positions 1 to 5  in a clean non obfuscated SERP then…need I state the obvious?

Continue reading

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SEO Junior London

SEO Junior Role Job Vacancy London 14th Aug 2009

We need a new SEO head in the Latitude London SEO team – It’s a Junior Role, so a great opp to learn lots and work with a great bunch of nerds. If interested  please at me on @robwatts on twitter and I’ll get back to you.  Requirements – An absolute demonstrable Passion For Search! You’ll be able to demonstrate your knowledge of search, evident through your participation and general knowledge.

You’ll be working with great brands and will get an excellent grounding in search and onlihne marketing  from a group of people who live and breath it daily, it really is a great opportunity.

I  hope to hear from you soon!

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