» search engines

Maki wrote a good blog post today that for me spoke about marketing and creating things of value that have the efffect of creating converted users; that’s, people who will buy into whatever it is you do or are trying to achieve.

Be it via a comment, a hit of a subscription button, an add to favourites action , a credit card transaction or a link through to what you wrote or advertised, the bottom line is that without any of these sorts of actions, the likelihood is that you are either writing for yourself or selling something that is overpriced and overvalued or just not worth discussing.

Before I say too much else I just wanted to say that generally in most cases I think it unnecessary to be too specific when highlighting the failings and flaws of others. It’s too easy to point fingers and say, oh look at how crap so and so is, or look at how so and so are doing that. In most cases it’s simply not necessary, you can say the same thing without making an enemy for yourself.

I’m one of these people who happens to value their privacy. Just like you do too no doubt.

Occasionally if the mood takes me, I’ll share a bit more about myself.

I’ll do a little meme or I’ll open up on an issue dear to me, maybe in a forum or some other persons blog perhaps. I’ll share my info with certain websites. I might enter a personal email or private address, credit card details, DOB that sort of thing.

Search engine ranking algorithms are a mysterious thing. Very few people on earth have access to their exact blueprint, for those of us who think we have cracked it, it all seems relatively simple. Put enough of the right things in place in the right combination and presto you are in, right, simple huh? In reality of course, hardly.

Matt tells us all about the new Google backlinks feature in the webmaster console.

I had a little look at this and must confess, think its pretty cool in an ‘ooh this is interesting kind of way’.

The numbers aside, what I really liked was how it enables you to drill down to individual pages and see the number of external links pointing to each URI.

Reading this blog here from oilman got me thinking about SEO and how people value their worth in terms of what they charge for their services and how some of what he is saying about others and their denigrating what we do can impact upon us negatively.

Putting to one side all those idiots who say they will submit your site to the search engines for a one off fee of $100 solicited by way of some awful looking spam email or adsense ad somewhere. Those tosspots really don’t help the situation as they help paint a perception that there really is nothing to what people like me do, when the obverse is so blindingly obviously true!