search engines

Don’t ever bank on free traffic, build on it

Posted by robwatts on October 25, 2007 at 8:42 pm

Maki wrote a good blog post today that for me spoke about marketing and creating things of value that have the efffect of creating converted users; that’s, people who will buy into whatever it is you do or are trying to achieve.
Be it via a comment, a hit of a subscription button, an add to [...]

Unfairness inherent in authorities – just another flaw in an algo

Posted by robwatts on September 11, 2007 at 9:59 am

Before I say too much else I just wanted to say that generally in most cases I think it unnecessary to be too specific when highlighting the failings and flaws of others. It’s too easy to point fingers and say, oh look at how crap so and so is, or look at [...]

Search engines – Public or Private accountability?

Posted by robwatts on June 13, 2007 at 10:47 am

I’m one of these people who happens to value their privacy. Just like you do too no doubt.
Occasionally if the mood takes me, I’ll share a bit moreĀ about myself.
I’ll do a little meme or I’ll open up on an issue dear to me, maybe in a forum or some other persons blog perhaps. [...]

The perfect algorithm – how would yours work?

Posted by robwatts on May 21, 2007 at 4:28 pm

Search engine ranking algorithms are a mysterious thing. Very few people on earth have access to their exact blueprint, for those of us who think we have cracked it, it all seems relatively simple. Put enough of the right things in place in the right combination and presto you are in, right, simple huh? In [...]

Google Backlinks

Posted by robwatts on February 7, 2007 at 9:42 am

Matt tells us all about the new Google backlinks feature in the webmaster console.
I had a little look at this and must confess, think its pretty cool in an ‘ooh this is interesting kind of way’.
The numbers aside, what I really liked was how it enables you to drill down to individual pages and see [...]