SEO is not the wysiwyg thing we’d all like to believe
SEO - the process of search engine optimisation as we’ve all come to know and love may appear to be about cause and effect but is it really so?
Whilst it’s nice to think that our seo efforts are a simple case of do action x, wait, montitor record, rinse repeat/reduce the reality is very often, much, much further from the truth.
Do not believe the lie of the algorithm
SERP’s are a monitored thing - do not believe that it’s an algorithmic thing. It is not true, it really is not.
