Category Archives: ranking

Can the power of blogs remove ranking restraints?

I’m looking for people who would be prepared to participate in a ranking experiment, with the specific aim of determining whether blog power can unshackle domains that have sat with ranking restraints over a prolonged period of time.

The minus 31 penalty is the phenomenum whereby a site doesn’t rank for its site name, url and cannot rank for any keywords before page 4 or position 31 in the Google SERPs. Sites affected by this cannot rank for their target keywords however obscure. Unless it has no competition whatsoever, sites affected by this just cannot rank, not even for a complete unique title string.

There are various accounts from people afected by it. Some have recounted that they were told by Google that they had no penalty and to gain more ‘quality’ links. Others are of the view that its a manually applied filter, whereas some believe that its purely algorithmic. I myself have a site affected by this too, so know the frustration associated with this thing.I’d like to test to see if blog power really can shift a site out from such a malaise.

The more participants the better, but it would be cool to have say 50 bloggers prepared to put a site wide link in their blog rolls or footers.

Of course, participants will be expected to stay quiet about it too, else those pesky sharky search engineers who surf these waters will see what we are up to and the game will be up. So if you want to play, ideally you will have a blog or a series of blogs across different IP’s and ranges. You’d be expected not to blog about it, even after the event, at least not specifically.

Proposed methodology

Its very simple really. Links in numbers from different domains with different authorties, with different keyword anchor text.

Each participant will get a 2 or 3 kw string to place in their blog roll, or footer or sidebar, linking to a particular page on a particular domain. The domain to be used will be clean in the sense of it won’t be porn or pills or anything decidely iffy.

I’d aim to start this once I get 50 responses and run it over a 12 week period, gradually introducing links week by week. Some people will need to run the links for the duration, others for shorter periods.

Hopefully, participants will come from a range of platforms and blogs. This will mean that links will be varied and not too samey with the added bonus of coming from multiple unique IP addresses.

I have a domain in mind we can use, but am up for suggestions from others if they have a similarly affected domain.

What do you get out of it?

Well, at the start of the test, I’ll get the current ranking figures for the targetted keywords and phrases for the page to be targetted. During the weeks of the test, I’ll be doing weekly monitoring and recording the results.

All participants will get access to a private post which will detail specifics relative to bot activity, ranking metrics and other interesting stuff built up over the weeks as the test progresses.

If you are in the business of getting websites ranked for your clients, this could offer very useful and valuable insights.

If you are interested, then send me an email with ‘blogpower’ in the subject line to watts_rob@hotmail.com. You would be expected to declare that you don’t work for any search engines and wouldn’t disclose participation to any other party either. If you can do this then, well, great – I look forward to hearing from you.

Cheers

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Run a local business? Get directorified!

John Andrews posted today about MFA (made for adsense ) sites appearing in #1 place positions in competitive SERPS (search engine results pages)

One of his commenters remarked

A lot of our customers are small, local area businesses that serve their niche market very well, but the top SERPs are dominated by directory knockoffs like the one you mention above, often by national websites with huge PR but no real quality Maine-based services or content… Just oodles of keywords and links to sites which they extort a huge amount of money from to list.

If you follow this stuff with any level of intensity then you may have noticed a thing or two. This got me thinking about the current state of SERPs today and how frankly, nothing very much (the inception of local aside) has changed that much at all. Directories still cut it over and above singular business entities.

Continue reading

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Google Ranking – Want to perform well? Bring on the subs.

If you’ve ever launched a new website, especially since 2005, then you’ll know that it can take quite some time to be found for your target kw’s and phrases within the search engines.This is a little look at Google and how it treats new domains and how trust and authority are bestowed from parent domains to subdomains and how it can be an effective strategy in kick starting a new campaign, without excessive reliance on PPC campaigns.
I launched a new subdomain on the 1st January 2007. It fitted in with one of my new years resolutions of blog regularly.

I wrote a few posts about various odds and sods as and when they occured to me. I gave them logical titles and didn’t give too much thought to any SEO’d page content and structure strategy. It was a WordPress subdomain in the form of robwatts.wordpress.com.

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