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Colour Psychology - Blue sky, green fields, white serenity

Posted on January 3rd, 2007 | Filed under design, psychology | No comments

The psychology of colour

It occured to me that some of the websites I like to read or visit, and some Ive just stumbled upon or viewed out of curiosity have that nice blue, green and white mix going on. I’m turned off by dark stuff, I don’t want to read white text on black, its just not my thing. So why is this? Why do I find one set of colours appealing, yet another so off putting. The web is about information right? I go to pages to learn stuff and connect with ideas and improve my understandings, interact and have a little play. At least thats what I like to think from a logical perspective. Can you believe that in all the years Ive knocked up websites of various types and themes and different business models and purpose, that I never once considered the emotional impact of the colours I used! Not once! I usually sat there and ummed and ah’ed or looked at an existing brochure and just went with a range of options that popped into my head, or varied a theme I’d seen elsewhere and liked.

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