personalisation

The perfect algorithm – how would yours work?

Search engine ranking algorithms are a mysterious thing. Very few people on earth have access to their exact blueprint, for those of us who think we have cracked it, it all seems relatively simple. Put enough of the right things in place in the right combination and presto you are…

Using search engine query strings to optimise your content.

First off a word of caution: This method could get you into trouble so watch yourself. A competitor could scream cheater! Fact is, its not cheating its not cloaking either, its using the referer string in combination with the query string to deliver content. Many long tail searches often land…

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