personalisation

The perfect algorithm – how would yours work?

Posted by robwatts on May 21, 2007 at 4:28 pm

Search engine ranking algorithms are a mysterious thing. Very few people on earth have access to their exact blueprint, for those of us who think we have cracked it, it all seems relatively simple. Put enough of the right things in place in the right combination and presto you are in, right, simple huh? In [...]

Using search engine query strings to optimise your content.

Posted by robwatts on February 22, 2007 at 9:00 am

First off a word of caution: This method could get you into trouble so watch yourself. A competitor could scream cheater! Fact is, its not cheating its not cloaking either, its using the referer string in combination with the query string to deliver content.
Many long tail searches often land on pages that don’t really cut [...]