I’m at the Online Marketing show at the business design centre in London Islington, doing.SEO Consultations.

I just so happened to attend a Universal search aka Blended search presentation by Neil McCarthy CMSO of Latitude Group.

Neil’s presentation was entertaining, Neil had a good take on what it is that is required to do well in search in 2008, that is, a knowledge and awareness of what it is that is making SERP front pages in 2008 - rich media, social media, news content etc.The message to the unconverted being that search engines today are trying very hard to give users diversity and choice within the search results. Knowledge and awareness of this is an obvious asset in any online marketing strategy.