All commercial content should contain nofollow outward links, all of it..
Read in isolation that’s some statement huh? Yet if you read the posts at Ted Murphy and Andy Beard regarding Google and paid reviews, then that would be a fair conclusion to arrive at. Seems that Matt Cutts has averred that paid reviews or posts that are commercially sponsored should all contain nofollowed links, even if they are to websites that are not owned or controlled by the sponsor.
No such thing as a free SERP




Very soon, 





