local

Using Pokémon Go for local business marketing

Using Pokemon Go for Local Business Purposes

Pokémon GO  first came to my notice when a friend was live streaming on Facebook a walk with his son whilst playing the game.

There’s a great piece on Forbes today looking at the digital phenomena that it is and you may have also read the odd random scary story or two

But I’m not here to talk about those, I’m here to continue with the local business angle touched upon by Forbes.

We started a conversation on our Romney Marsh Marketing Facebook group and Al from Tepfu is bang on the money.

Screen Shot 2016-07-11 at 10.30.30

There really is a big potential to get in at the ground floor here and stand out from the competition, IF your local offer is compelling enough.

Where I live it’s both rural and coastal and it’s peppered with various little cafés and small eateries – tourist trade is everything and at this time of the year they really must do everything they can to earn their coin.

There’s a beach hut type place that sells teas and coffees and chips and bacon butties, it’s made of plywood and painted brilliant white – For me, it’s just aching to have a huge pokeball painted on its side along with a few strategically placed sandwich boards doing similar to this.

Such an approach would tap in to a phenomena that has kids and adults alike talking and even gain attention from the local press.

POkemon GO Twitter Vs Android
source: http://www.forbes.com/sites/jasonevangelho/2016/07/10/pokemon-go-about-to-surpass-twitter-in-daily-active-users/

Pokemon Go has more search term interest than any of our leading news storiesin the UK and it hasn’t even launched yet

The rise in search volume is pretty stratospheric, outstripping searches for news media saturated terms recently like Theresa may, Leadsom and Corbyn. That’s some  pretty stellar WOM activity right there demonstrating the power of app charts and social mentions to influence user behaviour and interest.

Screen Shot 2016-07-11 at 10.46.02

I tried downloading the Pokemon GO app from my iTunes, but it seems it’s not available (account is tied to UK iTunes and I can’t be bothered to switch it) so I haven’t yet had the opportunity to play it, but it does look like fun and I’d imagine that people up and down the country will get pretty hooked on it, especially in the summer months with warmer weather whereby a nice walk is just the ticket.

We’ll no doubt see a slew of topical discussion on this soon, with an explosion of stories in local and national mainstream media, augmented reality apps like these are likely to grow in use and popularity as companies and providers look for ways of utilising the power of mobile and its ability to gain new customers via innovative use of features and gameplay.

Whilst Pokemon GO may well not be a best fit for your local business, AR and VR as concepts present definite opportunities which if used creatively could well help boost passing and local interest.

Be you a small business or a large brand you should definitely get in early while you can, and think creatively around how you can use opportunities like these, to boost your brand or business!

A Value Added 2013 to all

2013 – Wow, how’d that happen?

I don’t post much these days (you noticed huh?).

You could say I got bored with stating the obvious or adding to the general noise of the blah blah blah brigade.

There’s little value add to that.

“Value add” seems to be a prevailing theme that keeps popping up a lot for me these days; be it in my conversations with friends, face to face, or with my kids veiled in failed subtleties designed to try and impart that little something without the alienation part, or online in a comment or a tweet somewhere.

I tend to look a lot more before I leap these days. No point making mistakes if you just keep on making them eh!?

Today, I like to think that in a lot of my actions I’m far more considered; I like to think that I give things a whole lot more thought than I once did. Sometimes I practice what I preach and sometimes I’m pretty sure that I don’t, but hey, I’m trying! That’s all of any of us can really do, right? Continue reading

Run a local business? Get directorified!

John Andrews posted today about MFA (made for adsense ) sites appearing in #1 place positions in competitive SERPS (search engine results pages)

One of his commenters remarked

A lot of our customers are small, local area businesses that serve their niche market very well, but the top SERPs are dominated by directory knockoffs like the one you mention above, often by national websites with huge PR but no real quality Maine-based services or content… Just oodles of keywords and links to sites which they extort a huge amount of money from to list.

If you follow this stuff with any level of intensity then you may have noticed a thing or two. This got me thinking about the current state of SERPs today and how frankly, nothing very much (the inception of local aside) has changed that much at all. Directories still cut it over and above singular business entities.

Continue reading

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