Link to your friends effectively
Some times we tend to take everything we’ve learnt for granted, we assume that everyone must surely know that already. It’s one of the reasons why we tend to use jargon – we just assume that because we know, then it follows that others probably know as well.
So with that little intro out of the way, herein follows a little statement of the obvious that might not be obvious to all.
If you link to them with the words this, here, or click then you are really not doing them as much of a favour as you could be. You wan’t to help your friends right? You wan’t to help improve the relevance of their pages too huh?
So, if they write an article that talks about their launching a new link building service, then use those terms just as I did and link directly to the page too.
If you already know that they are ranking well for a particular term, then mix things up a little for them too. Think of variants of the words they’d like to found for and vary those. People looking for solid business blogging tips might not always enter those terms in a search engine, some might enter make money from your blog, or monetise your blog. By knowing who your write about and taking a little more time, you could be helping them and adding value to what you do, both for them and the people who will subsequently find them in a search engine somewhere.
For those who don’t know – search engines use a thing called anchor text to help them determine relevance. The words that are contained in the link add weight to the page by adding contextual weight. An assumption is made that if a person points to a page with descriptive words, then it follows that the page is likely to be a good match for those terms. If enough people, or enough sites with sufficient levels of authority link to that page for those terms, then the relevance of this page amongst others, is boosted resulting in a greater likelihood of that particular page being returned for the search engine query.