Controversy marketing – why it works and why you should consider it

Every now and then I see a flurry of activity around certain individuals, usually on the back of something apparently wrong or outrageous. Shoemoney, a   big fish in a little pond whilst debating with a guy named Randfish, another big fish in a little pond caused Andy Beard, yep, you got it,…

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What a great idea, nuff said really.

Social Media Marketing, Baiting and SEO

I read a very good blog post this morning from the old linkmeister himself NickW. He talks about linkbaiting generally, what makes for good vs what makes for bad and touches on its newly born cousin ‘widgetbait’, a term I heard for the 1st time yesterday in a private discussion…

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