Then the answer is simple. Work damn hard, have something to say.
I watched a video the other day from some guy in New York going by the name of Loren Feldman. I can’t find the link or recall where I saw it, but in a nutshell, Loren was talking about (in his own inimitable style) how this whole A list blogging thing is by and large bullshit. Bullsit in the sense of it really isn’y some mythical hard to attain thing. A-listers dont just happen overnight, they are not annointed to the A-list by the A-list illuminati, uh uh, no siree, they all get there through the same tried and tested route that applies to practically any other area of this thing called life and success relative to it. Hard work and having something to say.
I was looking at the work rate of various people I happen to read. Some, like Matt have slacked off a little, perhaps he isn’t hungry anymore, or perhaps he’s just a different case altogether. Matt worked hard long before he was a blogger. Matt was known amongst all manner of circles and could be seen hovering haunts like WMW whereby he’d rebutt inconstistenies or create the odd new one or two ;). By the time he started to blog though, he was already pretty well known amongst the tech community. The Googleguyilites and the Cuttlets were more or less a pretty instant readerbase. Matt didn’t have to work too hard at soldifying his position within it, yet still has to pump out the odd gem or two. Armed with access to an algo that hold the keys to web success, most people read what Matt says with a very keen eye. Poor guy really, he not only has to watch what he says, he also has to watch what he doesn’t say too!Anyways, Matt is one example of someone who worked hard in one dept and built a blogging success based upon past endeavours.
Nick Wilson is another. For those who don’t know he is the chap who created threadwatch. I remember reading Nick over at WMW and then subsequently at various other places like SEW, HR, even IHY and recall thinking on occassions, fuck, this geezer is everywhere, where does he get the energy. Then boom along came Threadwatch. Post after post after post of bang on the money commentary and insight into issues of the day that affected or influenced the world and the spaces I inhabited. It didn’t take too long before Nick had built up a nice little readership and community, that attacted all manner of people from all manner of spaces. Nick worked hard and reaped the rewards and went on to do similar things with Performancing.
Jill Whalen bless, whilst no big star in the blogosphere has nonetheless worked phenomenally hard over at her High Rankings forum, abley assisted by a fine team of mods of course. The point is however that Jill lead it. Jill worked very hard night and day sharing her knowledge, building a user base, creating a community, that took the time to get in there and unravel some of the myths and crap that are out there regarding search engines and SEO.
Someone who Ive been particularly impressed with of late and man, I do wonder where he both finds the time energy and focus is Andy Beard.
Take this year thus far.
Thats 191 articles.
Not 191 have a look at this this interesting, or my top 5 links of the week/day type posts, oh no. Each and every one is full of well considered opinons with links to prop up a postion or statement.
Andy creates useful readable content that actually adds value to the space. He does the work and shares the results with his readers and visitors and as a result has seen a steady increase in both his subscriptions and I don’t doubt his general regular readership. Add to that fact that Andy can be seen in all manner of other places interacting and participating in forums, blogs and what not and you begin to get some level of appreciation for how hard he works. With appreciation comes recognition, with recognition comes reward.
Mark my words, if you wan’t to see what it takes to become an A lister than a look at the works of these 4 alone will give you some insight.
There are 100’s of others I could have referenced here. They all have one thing in common, they all have something to say and they all work damn hard at saying it. There is no secret formula its the work damn hard at saying it thats the tough part.
Work hard, say something.