Don’t trust Google to tell you the source
There’s a certain irony in the whole trustrank and authority shaboogle.Googles algo it seems, puts so much trust in certain domains that it actually hoodwinks its surfers into believing that other domains are more relevant than the original source documents themselves.
Michael Gray at Graywolf draws attention to a factor that anyone who works in SEO these days is either painfully aware of or ecstatically pleased about. If you have ‘authority and trust’ in sufficient numbers then given a little effort, you can rank for just about anything.
