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Getting noticed in a sea of endless chatter whilst avoiding the schizophrenic monster

Posted on September 27th, 2007 | Filed under blogs, search engine marketing, brand building | 11 comments

Most bloggers and site owners want to be heard.

Lets have it right, who really likes sitting in the corner chatting away to themselves? Blogging for most is a conversational medium. For some it isn’t of course, but for most who do get it, they actually want to engage with other like minded humans who have an interest in what they write about.

The same can be said for other site owners. Those who run businesses desire to have conversations with peoples wallets and purses. Informationists and academics want to have conversations with their lessers and their peers, everybody wants to chat it seems.

Continue reading...(1348 words, 1 image, estimated 5:24 mins reading time)

Brand Building - How social media sites help build your brand

Posted on September 19th, 2007 | Filed under smo, sphinn, lyndon, brand building | 14 comments

Anyone who’s been paying attention to anything worth paying attention to recently will no doubt be aware of the many social media resources out there today. Facebook, Digg, Stumbleupon, Reddit, Del.ici.us, Myspace etc blah blah blah. I’m sure you don’t need an exhaustive list (thats’ for another blogpost perhaps)

Anything that’s frequented by large numbers of people in an area that you have an interest in should be something worthy of your consideration. If it isn’t then you are missing a huge trick. The opportunities for connecting with real people are just waiting to be snapped up. People want to connect with like minded people with like minded ideas. They’ll enjoy becoming familiar with the guy who stumbles stuff they like, the guy whose icon is always on a story somewhere.

Continue reading...(785 words, 3 images, estimated 3:08 mins reading time)

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>> TV Ads Aren't Becoming Extinct; They're Evolving
Ten years from now, TV commercials will cease to exist. That prediction is being whispered in the corridors of ad agencies, in TV network hallways and in the meeting rooms of blue-chip advertisers. So is the TV commercial doomed? Not at all. Ten years from now, traditional 30-second, brand-building, network spots may be scarce, but we're going to s
>> KISS (Keep It Simple, Stupid)
Make sure your brand speaks a simple message that is easy to understand. Build a concept in your business that is basic, but meaningful.
>> Beijing has plans for Olympic venues
China is coming up with ways to make use of Olympic venues in Beijing and recoup some of the money spent to build them, AP reported. The NBA and private developers will run stadiums and arenas. The Water Cube aquatic center will become a public pool. Its name will also be licensed for a bottled water brand. Companies can also bid ...
>> Mercedes High-Performance, Low-Pollution: German Cars Go Gre
German cars are renowned for their engineering, luxury and performance, but with gas prices soaring, CO2 emissions building and car sales slumping, when the German brands talk about their new “green” approach, people listen.
>> Make Your Core Message Meaningful
Build a brand that matters to your target market.
>> Personal Branding-Build Your Brand in 5 Days
The Internet is quickly becoming the de facto authoritative source of record. It is your resume, your reputation, your credibility, and your performance. If you are interested in future success you had better own your namespace. That begins with personal branding and I am going to show you how to get a solid foundation with a 5 day roadmap.
>> Before You Sell Your Company, Make Sure You Know Your Brand
As you invest your entrepreneurial sweat, blood, and tears to build your business, you must pay attention to the business fundamentals that make any business successful: develop comprehensive capabilities, deliver on your promises, and grow an organic management team that is trustworthy, reliable, and performance-oriented. Most importantly...
>> How to Get People to Trust Your Business Brand
Business branding is important not only in terms of having people know you are there and hear your name, but also in terms of building trust and creating a professional image. Trust is what is truly essential if you want people to purchase your products or services and so building a brand name needs to include building trust.
>> Web Business Tips: Build Your Brand with an E-Newsletter
Crafting an email newsletter is one of the easiest and most effective ways to connect with your clients and build your brand. Here are seven reasons to invest a little time and money into building an e-newsletter.
>> Branding Your Business Is The Key To Success
The value of your brand and conveying that to your customers will lead to the eventual success of your business. All that goes into developing a successful brand is everything you have to do to build a successful business.