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Is there a long term future for PPC management of large accounts?

Should large PPC advertisers outsource their PPC management? I thought I’d ask the question, and see what others think.. My 2 cents is that I think there’s a bright future for the management of SME accounts as many SME’s will seldom have the experience or expertise to manage their accounts…

How crap content contributes to the search economy

Is that trackback link a pigs ear or a silk purse? Did you ever look in your comments box and spot a trackback that had just your snippet and some anchor text of a site trying to rank for their target keywords? Of course you did! You probably didn’t approve…

Unfairness inherent in authorities – just another flaw in an algo

Before I say too much else I just wanted to say that generally in most cases I think it unnecessary to be too specific when highlighting the failings and flaws of others. It’s too easy to point fingers and say, oh look at how crap so and so is, or…

Adsense Arbitrage Google to kill MFA’s

Communiques of impending doom  According to Jensense Google are going to be disabling adsense accounts that are being used for MFA type sites. Numerous AdSense publishers have been receiving emails from Google the past couple of days stating that their use of their AdSense account is an unsuitable business model…

Pay to Blog what’s the big deal?

I was just over at tech crunch reading some of the broohah about some deal that fell through regarding performancing and payperpost and was kinda surpised at the level of snorting and derision being applied there. There is this guy named Ted, who like most people trying to get things…

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