Blogging and making money – a state the obvious perspective part one
Lately I’ve found myself looking at this blog an thinking, god Rob you moaning whinging whining minnie.
I want to say something positive and talk about opportunities that exist for people who like to blah blah blah.
Everyone already knows about Google Adsense, so I’m not going to talk about them or any other program too specifically but I may include a link or two to a couple of others that I use and have found to be ok.
This post isn’t for you uber smart folks who are already doing this stuff, it’s more a general dumbing down thing for everyone else who might happen to think that this stuff is in some way hard or difficult, as you know already it isn’t it’s piss easy. All you need is half a brain an opinion and a blog.
So you want to be a blogger on the world wide web?
First off, lets just say that in an ideal world you’d take some time out to actually think about what you were going to do and how you were going to do it. I’m going to lay it all out in steps and give my idealised approach followed by a not so idealised approach, you can then do whatever it is you want to do with it. Don’t expect me to finish it all today, I’m going to start the piece and write til I think Ive said enough for part one and carry on another day.
Why Blogging and making money – a state the obvious perspective? First off, it’s a state the obvious perspective as I really don’t understand why someone wouldn’t want to at least try and passively monetise whatever it is they are sharing.If you are writing online for somebody else then you might as well write for yourself. There are exceptions of course, but generally I don’t see why anyone would want to write for anybody else and not get paid for their efforts.
People just don’t realise that if a search engine is spidering their content, then like it or not, they are already monetising your content! If you are writing on a blog platform that is privately owned then again whilst it may not be obvious, you can bet your bottom dollar that your content is adding value to them and their bottom line somewhere down the line.
There are already 1000’s upon 1000’s of people writing online making other people money and they don’t even realise it.They are caught up in this oooh lovely idea around the ‘coolness’ factor of being able to communicate ‘online’ they really don’t see that whilst they may well be loving every minute of what they do, that they could also do the very same thing and earn a few extra pennies too, with minimum effort and minimal cost.
You really don’t have to make the same mistake as them and if you already are, then perhaps this little piece might help you to break out and start monetising your own works too.
Getting the ball rolling
Get an idea – The hardest part in all this might be deciding what you want to blog about.
I’d love to say that you should start off by picking a niche that is going to make you a lot of money and todo that all you need to do is do x y and z and you’ll find the current top paying PPC keywords and all of that, but I’m not going to. Why? Because most people struggling with jobs and bills and day to day activities just simply won’t have the focus and determination to talk about or monetise stuff that they just aren’t really interested in, far better in my opinion to write about stuff that you know and have a bit of an interest in.
Brainstorm an idea – Start out by getting a pen and paper or open up notepad and write down a few things that pop into your head, things that you enjoy and have a passion about.
Write about stuff you like – There’s no point blogging about some old crap that you aren’t interested in, write about things that get your juices flowing, tell people what you think or feel about something and why. By getting that mesage across with passion and verve, you’ll find it easier to build a little following and get people reading you.
People are different but the same – Some people like to blog about random stuff that enters their heads.
This is perfectly ok, even if you are a certified loon, someone somewhere might just enjoy what you have to say. People aren’t as dissimilar as we like to think we are. We all like to eat nice food, talk about things that make us smile and laugh, sometimes cry. We like to talk about our hopes and fears and aspirations, our kids, our friends, TV shows, politics, films, music, sex and our vices, clothes and fashion, shops we like, stores that are offering special offers, places to avoid, hotels that we’ve stayed in, resorts we’ve visited, airlines we used to get there, the people we encountered. Some of us are great advisors having an ability to problem solve and help others, some of us are just funny and like to make people smile and laugh, some of us are ranty sons of bitches, some of us are sensual horny mudder fudder, some of us are loudmothed opinionated know all know nothings, whatever we may be, we all have something to say and we will always find someone somewhere who’ll be inspired/depressed/irritated/amused/aroused by what we say.
Ok where next? So you have your idea, you’ve been around the block a couple of times and researched what it is you are going to write about. You’ve checked out a few other blogs and websites and made a note or two of the kind of stuff that’s already out there, you’ve even wrote up a few pieces in word documents, you may already have stuff on 43things or Bebo or facebook you are just unsure as to where to go next. The whole idea of getting a webhost account and installing a wordpress blog for example just fills you with dread and is kinda scary. Have no fear, it is really easy you have nothing to worry about.
For me the self hosted route is the best option- People seem daunted by the idea of setting it all up for themselves yet if they look into it they’ll find that all they needis a hosting account and a domain name a blog install and they are off Those links referenced offer hosting with a free domain name, eg yourblogname.com for just $6.95 per month and offer great customer support on set up issues. Once you have that done you are good to go.
Just login to your blog control panel with your username and password, activate your theme or choose from the 1000’s of free ones out there and start writing.
There are 100’s of tutorials out there for those looking to fine tune and hone their installs, but that’s a topic for another day.
I’ m done for now (I’ ve a problem with my space bar which is driving me nuts) but in the next blog on this topic I’ll talk a little more about the basics around blogging and some of the ways you can monetise what you do. Meantime, have a great day or night or whatever and thanks for reading. If you have any specific thoughts or suggestions of topics you’d like to see covered then do feel free to drop something in the comments box.
Posted on: 31st October 2007, by : Rob Watts