Blogging for profit?
Ok, not everyone wants to monetise their blog – some people equate money and blogging as some kind of dirty word almost. Some people still like to write for the hell of it and couldn’t really give a rats arse for any kind of monetary payback. Their payback is the reward that comes from getting people involved or simply venting their spleen on a topic near and dear to them.
Its not for me to pour scorn on any money hating anti capitalistic mindset, we can all rant and rave about market inequalities and the evils of money until the cows come home, yet nothing changes the reality of life, which is, we all need the stuff and to have a productive life, we tend to get out and find ways of acquiring it. The easier that task the better no? why work for the man, when you don’t have to, or at least not as hard maybe.
Earning yourself a passive income stream
Blogging and monetising that writing is an excellent way of creating passive streams of income. Passive streams of income are like bank accounts with lots of dosh in them. You get interest monthly and you don’t have to do very much for it.
Getting affiliate cheques every month is quite a pleasant feeling, trust me. 😀
Blogging for profit isn’t like traditional methods of selling ones labour. You can actually own the means of production, which is you, yourself and sell yourself as that product. Decide upon how much you charge, how much you are paid, when you take your breaks. IOW, it really has the potential to free you from traditional forms of work. Your traffic and authority levels can truly give you what you need. All you have to do is do the leg work and build something of value.
Blog Optimisation Experimentation and Cultivating your Niche
So, having tentatively established that there isn’t anything really evil about making money from your blog/s I just wanted to share some of the programs Ive used and see if I could get a little feedback from people with regard to their own experiences.
We all know that there are lots of ways of monetising ones blog. I’ve blogged on quite a few programs and have shared some of my experiences and gave opinions too. I’ve dabbled with paid reviews, and have recently added the buy me a beer plugin too, just to see if anyone actually uses the thing. After all it cost me $0.00 and took me 22 seconds to install. If I get one beer bought for me, I’m quids in 😀
It is very much early days for me. Many of my past web monetisation efforts have been in affiliate market sectors outside of the blogosphere. This is kinda cool though really, because Ive learnt a great deal about what it takes to get traffic and getting people to click through to stuff and funneling them along various paths which is absolutely central to any monetisation aim. I’m continually experimenting with the blogs I use and the methods I employ too, you have to, why wouldn’t you even, call it BO (Blog Optimisation) without any stink.
It’s a well known fact that some markets are definitely more lucrative than others. People also tend to guard their niches with their lives, as a saturated niche becomes that much harder to play in and compete with.
Every niche is different. Different people interact in different ways dependant upon what they are after. If you can ID those behaviours and tap them in to what you do and how and why you do it, then that’s a very good start in understanding what they are all about; as obvious as it is to say, it needs to be said nonetheless knowing your readership and giving them what they want is a key component in successfully monetising your blogging efforts. Sure, you can’t be all things to all men, but you can certainly be the populist and appeal to your greatest constituency.
Blog Monetization feedback
I put up a little poll recently and some of my readers have clicked on the ‘other’ option. Perhaps I should have added other options that covered the various sponsored blog type options that exist. Sponsored Reviews , Pay Per Post, ReviewMe then there is the buy-me-a beer thing that seems to have gotten people chin wagging all over the shop, ebay and Amazon, auctionAds, Azoogle and a few more I’ve probably forgotten about already.
I don’t have one to hand, but it would be kind of useful to have a list of all the various programs out there today and hear of peoples experiences with them. None of those check out my affiliate link type posts please, I’ll delete those in a heartbeat, but if you do have some experience of a program that you’ve used and are really happy with or sad with even! Then I’d love to hear all about it.
Maybe a quick Pros and Cons type comment even.
Communiques of impending doom
According to Jensense Google are going to be disabling adsense accounts that are being used for MFA type sites.
Numerous AdSense publishers have been receiving emails from Google the past couple of days stating that their use of their AdSense account is an unsuitable business model and that accounts would be disabled as of June 1st, giving publishers about two weeks notice to prepare for the loss of the AdSense accounts
That’s big news, especially if you are one of these people who have gotten kind of comfortable earning what seemed to be a relatively easy buck.
Arbitrage in a nutshell
For those of you who don’t know what it is and how it all worked, the short explanation is that you’d build a site designed to get clicks from users on your adsense ads and earn a buck.
How you obtained the traffic varied. Some people used PPC (pay per click) programs to buy clicks at the lowest possible rate and filtered them through to a site with ads that attracted a higher payback. So if you paid $.05 for a click and got $.06 upwards back then you’d make a profit.
Google being the largest PPC player on the block means that exclusion from their program leaves a smaller pie to play with.
So what who cares, did anyone die?
Is there anything inherently wrong with this practice? Well, Google seem to think so, else why would they take this action. yet, it has to be said that people do similar things in different ways and different markets. Its called Capitalism.
It remains to be seen whether similar programs will take similar actions. They all make vsrious public pronouncements about how they like to protect their advertisers and add value to them and all that old hype, yet the reality is that in the case of Google for example they’ve happily just let the pennies roll on in for some years now without any real meaningful steps to curtail the process.
One can only speculate as to what actually drove this decision. A call to arms to clean up the SERPs perhaps? A cry from advertisers sick of low quality traffic. A general why should an external marketer be allowed to profit from our system using two sides of the same coin even. Who knows.
The bottom line is that the game has changed yet again.
Dealing with it and taking remedial steps
If you are a thin affiliate for example with product feeds and general low quality ‘find it everywhere else’ kind of content with adsense thrown in for good measure, then perhaps you too could find yourself on the receiving end of one of these unwelcoming letters.
Of course it could just be a public purge designed to bolster waning perceptions of ad quality and policing. Advertiser confidence is key to the success of any program. Advertisers using the adsense network don’t want to have low quality shitty visitors to their sites from people who had no alternative other than to click an advert, the view being that this type o traffic simply doesn’t convert. If advertiser confidence in the adsense network is improved then it follows that more will participate. More participants equals more revenue of course.
I can understand this too. On sites I run, Ive opted out of the adsense network from the off, simply because of all the low quality non converting crap I used to receive.
Don’t get me wrong, the adsense network can be great from a brand building and getting your url out there perspective, and it really does depend too on what kind of market sector you operate in. The big arber sharks of this world tend to target the highest paying keywords as these offer the biggest payback for them, perhaps an additional problem has been that as more people have gotten in on the act, this net has increasingly expanded downwards with arbers being forced into going for the smaller paying terms as the larger ones margins were squeezed.
On days like this, I’m glad I’m not an arber 🙂