Google Position One Accounted for 75% of Clicks #ajaxserps http://www.yackyack.co.uk/analytics/google-position-one-accounted-for-75-of-clicks-ajaxserps/ A Blog about Search and Online Fri, 05 Feb 2010 06:17:20 +0000 http://wordpress.org/?v=2.9.1 hourly 1 Google Position One Accounted for 75% of Clicks #ajaxserps http://www.yackyack.co.uk/analytics/google-position-one-accounted-for-75-of-clicks-ajaxserps/comment-page-1/#comment-11477 robwatts Sun, 18 Oct 2009 20:37:27 +0000 http://www.yackyack.co.uk/?p=456#comment-11477 Thanks for the comment - I like the analogy :) - and as #2 is often and indentation of the #1 result, I wonder what affect this has on ctr too. All interesting stuff. Thanks for the comment – I like the analogy :) – and as #2 is often and indentation of the #1 result, I wonder what affect this has on ctr too. All interesting stuff.

]]> Google Position One Accounted for 75% of Clicks #ajaxserps http://www.yackyack.co.uk/analytics/google-position-one-accounted-for-75-of-clicks-ajaxserps/comment-page-1/#comment-11475 Sam Wed, 14 Oct 2009 00:23:57 +0000 http://www.yackyack.co.uk/?p=456#comment-11475 I'm new to this sort of thing, so I found your article especially useful. That chart reminds me of a PGA leaderboard. Tiger Woods, far and away on top, and second place a far distance behind. I'm wondering if the effort required to get from say 3 to 2 is similar to getting from 2 to 1. If so, it's easy to see the extreme value in going for the 1 spot. I’m new to this sort of thing, so I found your article especially useful. That chart reminds me of a PGA leaderboard. Tiger Woods, far and away on top, and second place a far distance behind. I’m wondering if the effort required to get from say 3 to 2 is similar to getting from 2 to 1. If so, it’s easy to see the extreme value in going for the 1 spot.

]]> Google Position One Accounted for 75% of Clicks #ajaxserps http://www.yackyack.co.uk/analytics/google-position-one-accounted-for-75-of-clicks-ajaxserps/comment-page-1/#comment-11461 Robwatts Fri, 18 Sep 2009 06:05:17 +0000 http://www.yackyack.co.uk/?p=456#comment-11461 Thanks for the comments guys, it's a fascinating area full of twists and turns. It certainly magnifies the need for better tracking solutions and put simply a requirement to make your site the best in it's niche. Pos 1 is still the place to be, but I think too that the metrics beneath the hood will also give you insights as to why that is or at least whether you are likely to stay there. Bounce rates in context, click paths, user journies, actions, conversions etc all tell a story. Update post coming soon :) Thanks for the comments guys, it’s a fascinating area full of twists and turns. It certainly magnifies the need for better tracking solutions and put simply a requirement to make your site the best in it’s niche. Pos 1 is still the place to be, but I think too that the metrics beneath the hood will also give you insights as to why that is or at least whether you are likely to stay there. Bounce rates in context, click paths, user journies, actions, conversions etc all tell a story.

Update post coming soon :)

]]> Google Position One Accounted for 75% of Clicks #ajaxserps http://www.yackyack.co.uk/analytics/google-position-one-accounted-for-75-of-clicks-ajaxserps/comment-page-1/#comment-11460 vanscoy Thu, 17 Sep 2009 18:50:51 +0000 http://www.yackyack.co.uk/?p=456#comment-11460 Good update to a very old assumption. I agree with the comment above that you pretty much click on the first result unless you know something about it. I'm sure we'll all start to see more of this kind of info coming out for many verticals in the near future. It is really the missing link in predicting the return on investment for an SEO effort. Good update to a very old assumption. I agree with the comment above that you pretty much click on the first result unless you know something about it.

I’m sure we’ll all start to see more of this kind of info coming out for many verticals in the near future. It is really the missing link in predicting the return on investment for an SEO effort.

]]> Google Position One Accounted for 75% of Clicks #ajaxserps http://www.yackyack.co.uk/analytics/google-position-one-accounted-for-75-of-clicks-ajaxserps/comment-page-1/#comment-11458 David Leonhardt Thu, 17 Sep 2009 13:04:56 +0000 http://www.yackyack.co.uk/?p=456#comment-11458 Interesting finding. A couple years ago there were studies that showed how 40-42% of clicks were on position #1. 8% were on position #2, and it went down from there, but it was around 90% on page 1. However, I suspected that the 40% was higher than that. I asked myself, who would click on positions 2-10? People who shop around (so they also clicked on #1) People who need three quotes for their company (so they also clicked on #1) People doing research and want many, many sources (so they also clicked on #1) People who are searching for something different (They search for "happiness" the feeling, but "Happiness the movie is in #1 position) People who don't like a spammy looking first result. People who really like an impressive=looking #2 result In other words, for relevant searches, pretty much everybody clicks on #1 first. All this is just my own speculation, but I would be very surprised if I/m not at least mostly right. I will be interested to see further experiments across a larger number of niches. Thanks for this one. Interesting finding. A couple years ago there were studies that showed how 40-42% of clicks were on position #1. 8% were on position #2, and it went down from there, but it was around 90% on page 1. However, I suspected that the 40% was higher than that. I asked myself, who would click on positions 2-10?

People who shop around (so they also clicked on #1)
People who need three quotes for their company (so they also clicked on #1)
People doing research and want many, many sources (so they also clicked on #1)
People who are searching for something different (They search for “happiness” the feeling, but “Happiness the movie is in #1 position)
People who don’t like a spammy looking first result.
People who really like an impressive=looking #2 result

In other words, for relevant searches, pretty much everybody clicks on #1 first. All this is just my own speculation, but I would be very surprised if I/m not at least mostly right.

I will be interested to see further experiments across a larger number of niches. Thanks for this one.

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