Google is Beta-Testing Keyword-based Ad Filtering
This could be kinda cool for publishers. Caydel reports that Google is beta testing keyword based ad filtering. Publishers will be able to input negative keywords so that low priced cpm or cpc ads won’t show…
Hmmn, interesting eh? How many times have you seen ads that made you think what’s all that about then, a 0.07 cent ad how cool, not!
I’m hardly a PPC or adsense expert but Ive played with both so can see a few advantages and disadvantages here.
For advertisers, dependant upon take up and use, couldn’t this well push up costs? As publishers exclude low cost kw’s from appearing, then there would as a consequence be less playgrounds to play in. Less exposure = less clicks = less revenue/higher cost conversions overall…no? It would also have an impact on the adwords/adsense arbitragers out there too. It’ll sure squeeze their capacity to get that ultra low cost traffic.
As far as publishers go, would it be all good? Or could they overstep the mark and exclude too many kw’s, just to be left with PSA’s or alt url ad outputs.
Will be an interesting one to watch!Posted on: 3rd January 2007, by : Rob Watts