Spam spam spam!
I was going to say something about Interflora but It’s pretty much been said by virtually the whole SEO world now so I won’t but I will talk about various issues arising as there’s always value in pulling that apart.
In terms of penalties, of the 10’s of 1000’s of brands one or two brands getting dinged every 8 months or so is hardly earth shattering (unless you’re the brand of course) but imagine if Google dinged a brand every week or other week?
Today, the scale of Google being spammed across most verticals by brands of all descriptions is HUGE.
Few brands ranking in Google today for 100’s or 1000’s of keywords have a totally clean profile, in fact it’s fair to say that most will be more than a little grubby, especially if they’ve used companies in the past who advocated any of the tactics that Google has since frowned upon.
Few will hold their hands up and most will vehemently protest at how their tactics are Google compliant and blah blah blah… What else can they realistically say?
Just go and look at who’s ranking in your favourite vertical and answer with hand on heart that company X hasn’t used a tactic that under a microscope isn’t just slightly questionable. It’s all in the interpretation and of course, who’s doing the interpreting.Continue reading