I’m writing this on a phone so forgive the formatting and lack of links and screenshots, i’ll tidy up later.
There’s a lot of change on Google these days, a lot of activity in spaces that Google were once content to monetize with ads.The clear separation that once existed between Googles organic results and its paid ads inventory is becoming increasingly blurred as it pushes on into query spaces that were once the preserve of a diverse bunch of web publishers.
Unwritten Contract? WTF – Explain Yourself Man
Yet Another Woe No More Analytics Post
So, Google decided to take the gloves off and twist the screw that little bit harder down on organic search. Caution, I suspect I might curse and swear and rant a little but hey, you can always hit the back button 🙂
I’m not going to rant about the outrageousness of it all as that’s been said by all and sundry. If you’ve landed here and don’t know what I’m talking about then, the short explanation is that Google have made a move in the name of privacy but have added a pretty hefty “by the way clause” that’s sending shock waves through the online marketing community.
Put shortly, if you are one of these people who enjoys crunching numbers and delivering actionable insights derived from user queries to a domain then, that’s all about to change as you will no longer be able to determine the query part of the journey. All you’ll know is that they arrived on your site from Google. If it’s a paid click then no worries there, Google will allow that to stay as it’s valuable to the advertiser and useful to Google.
Valuable in the sense that advertisers need to know how their adspend on Google converts. (No point spending money if you don’t know how well it performs) and useful to Google as if people don’t spend money their whole house falls. Google isn’t interested in how your organic campaigns perform or convert. There’s no money in it for them. Continue reading