How Important Are Marketing Conferences and Events to You?

 marketing, search engine marketing  8 Responses »
Oct 182010
 

Marketing Conferences – which ones matter to you?

In an age of information overload – marketers and techies have to choose wisely in their choice of which conferences to attend. If you are a speaker or product promoter, then it’s vital to get your voice heard before your prospects and potential new customers.

If you are looking to broaden your knowledge, network or understanding, then conferences and events can be a great way of achieving this.

Of course, you have to draw the line somewhere.  You can’t spend your life attending conferences week in week out. Your liver won’t think too highly of you and your pocket could become considerably lighter as a result.

Be it adtech, pubcon, SES, SMX, Blogworld the list could go on….What are your must see’s for the remainder of 2010 and 2011?

Would love to hear your views!

Are Marketing Conferences and Events Important to You

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Update: Marty and Amrit were kind enough to respond to a tweet I asked earlier. Thanks guys!

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 Posted by robwatts at 11:56 am

Paul Carr Invisible Journo Hacked by Cloaking Script

 hacking  1 Response »
Oct 042010
 

Paul Carr Tech journo for Techcrunch, Guardian and author of various books has had his WordPress install hacked.

For those who haven’t heard of him, he’s the guy who deleted his 10,000 follower twitter account, Facebook account and practically every other social web service out there, thus rendering himself, almost invisible on the webs  ’social’  accounts.

The hack works in a way whereby it identifies user-agents and serves up different content based on the agents user name. So in the case of Mr Carr’s website, the agent in this case is Googlebot the bot used by Google to spider the web.

The hacker script serves up content with links to Cialis and other Pharmacy type websites to Googlebot, whilst showing the unhacked content to everyone else. Continue reading »

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 Posted by robwatts at 10:54 am

Is there a long term future for PPC management of large accounts?

 advertising, ppc  11 Responses »
Oct 012010
 

Should large PPC advertisers outsource their PPC management?

I thought I’d ask the question, and see what others think..

My 2 cents is that I think there’s a bright future for the management of SME accounts as many SME’s will seldom have the experience or expertise to manage their accounts effectively. The whole set up and learning of the adwords system and marketing in general, makes it an almost no brainer for the non experienced SME to go with a specialist agency charging reasonable fees.

There are of course tools out there like Kenshoo and Marin which make the process a little easier, but ultimately as a piece of software alone, lack the marketing nous and understanding that a human being can impart. Continue reading »

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 Posted by robwatts at 10:59 am

Paying to Play in SEO

 seo  20 Responses »
Sep 292010
 

The Bad SEO  Rep Thing

SEO as an industry has for a long time now suffered with a terrible rep. The web is littered with case after case of burnt individuals recounting stories of being mislead at best and defrauded at worst – An examination of a lot of these tales will often reveal a well trodden path of company promised one thing whilst delivering another, usually in the form of not very much at all, or in extreme cases a nice page 6 ranking penalty from the Google monster.

Top 10 is it then Len?

I think it’s interesting that this happens, despite the wealth of info out there.  Google even publishes a guide to SEO, which for the DIY brigade, is a good little reference point. Yet the reality is that whatever way you dice it, there’s only ever really 10 organic spots to be had and unless you’re above the fold, you might as well not be there.

Sure, there’s Local,  Universal and Social and all that blah blah blah but let’s face it, if you aren’t ranking at positions 1 to 5  in a clean non obfuscated SERP then…need I state the obvious?

Continue reading »

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 Posted by robwatts at 1:34 pm  Tagged with: , , , ,

Closing Social Monitor Tool @yacksocial

 social media  1 Response »
Jul 192010
 

This is just a short post to announce that I’ll be shutting down the social media monitoring tool yacksocial that I created back in Feb 2010.

I’d like to thank all those who supported the effort and apologise if you’d grown to like it/use it.

My reasons are two fold.

One, I don’t have the time to recode it to work w/ oAuth which twitter will be implementing across the board for all twitter apps soon.

Two, I don’t have the desire or inclination to push it where it needs to go. I kind of lost interest in it when I left my previous employer.

Whilst projects like this need that initial pow, boom etc,  they can’t be sustained on enthusiasm alone.  They need like minded collaborators, a team, a marketing plan, push, desire, support and a budget.

If anyone is interested in the software, ( go and try it out, it’s freemium) do please send me an email – best offer gets the code.

Don’t ask me what I want for it, or insult me either. You’ll need to understand PHP and be able to upgrade the current basic auth to oAuth for twitter, else put simply, it won’t work. I should add too that it’s not a finished item, is a work in progress but it’s a good start for any company looking to have a tool in the space.

I’ll keep it up for a month from today, but then it goes.

Thanks

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 Posted by robwatts at 11:10 am

Just Another Social Monitoring Tool?

 sme sem, social media  8 Responses »
Jan 242010
 

Not just another social media monitoring tool

I’m writing this post on an iPhone whilst watching Arsenal trail 2-1 to Stoke, a testament to the interconnected world we inhabit today. A world where we can interact w/ our networks from virtually anywhere, a world where the old constraints of modems and hard wired cables in a phone socket are but a bemusing memory of a place left alone in the roadmap of time.

Back then we usually had to wait before reading a response to a post or a comment. Facebook and Twitter, the proliferation of other nkotb like foursquare, gowalla, brightkite et al were just twinkles in the eye of their respective founders. Today all are becoming a mainstay of the online world, acting as sharepoints for the herds that flock to the power of their distributive connectivity; full of people chattering and networking, discussing themes and topics of their everyday lives. Lets face it, it’s nothing short of a technological social revolution; the web how it should be, as envisaged by the technerd visionaries striving to push it all that little bit further.

As a result of all this, quite a few of us have got excited by the opportunities that this activity presents. Never before has it been so easy to connect w/ people in their ‘moment’ never before has it been possible to identify so very quickly, people who are talking about you, your brand or topics and products important to your interests. The whole proliferation of listening tools that have sprung up is testament to the hunger and appetite for finding new ways of measuring, interacting and building relationships w/ those of import. Continue reading »

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 Posted by robwatts at 3:07 pm  Tagged with: , , ,

Social Media Monitoring and Response Tool – YackSocial

 social media  10 Responses »
Jan 192010
 

Social Media Monitoring Tools – Yack Social

I’m pleased to announce the fruit of a little recent xmas obsession. A social monitoring tool for those who are scared by huge datasets ;0)

I think it’s pretty cool, it lets you listen, monitor, respond and report.

It doesn’t go out and spider the web. It just lets you choose words that are important to your brand or your competition and take samples from twitter and the blogosphere.

My view is that if its on the radar then it’ll end up in blogs or twitter. Lots of people use twitter, but few track what they are doing, simply because there are few very easy ways of doing so. This for me, goes some way to adding to that conversation.

I’ve a list of to do’s and am adding extra value as and when I get the time. Continue reading »

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 Posted by robwatts at 11:35 pm  Tagged with: , ,

Latitude SEO

 latitude seo, seo job  1 Response »
Jan 192010
 

Latitude are Hiring SEO  People

Are you looking for an SEO role? Latitude are hiring in London and Warrington for SEO’s and PPC experts.

I wrote a post here a while back when we were looking for SEO people in London. We did well then and found someone pretty awesome!  Today, we are looking to add to the team! I don’t have a job spec to hand, but do feel free to email cv’s to georgina.jones@latitudegroup.com

The role in London is  a relatively junior role, although we wouldn’t turn away a more experienced head.

Your role as a Latitude SEO will cover all aspects of managing day to day campaigns for all types of businesses.

You’ll work with some of the best in the business  ( so you’ll learn boat loads) and we’ll even pay you a salary too.

* Disclaimer : I’m> I was employed by Latitude and do a bit of SEO.

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 Posted by robwatts at 3:02 pm  Tagged with: , ,
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