Month: March 2007

Want success on the web? Work hard, say something

Then the answer is simple. Work damn hard, have something to say.

I watched a video the other day from some guy in New York going by the name of Loren Feldman. I can’t find the link or recall where I saw it, but in a nutshell, Loren was talking about (in his own inimitable style) how this whole A list blogging thing is by and large bullshit. Bullsit in the sense of it really isn’y some mythical hard to attain thing. A-listers dont just happen overnight, they are not annointed to the A-list by the A-list illuminati, uh uh, no siree, they all get there through the same tried and tested route that applies to practically any other area of this thing called life and success relative to it. Hard work and having something to say.

I was looking at the work rate of various people I happen to read. Some, like Matt have slacked off a little, perhaps he isn’t hungry anymore, or perhaps he’s just a different case altogether. Matt worked hard long before he was a blogger. Matt was known amongst all manner of circles and could be seen hovering haunts like WMW whereby he’d rebutt inconstistenies or create the odd new one or two ;). By the time he started to blog though, he was already pretty well known amongst the tech community. The Googleguyilites and the Cuttlets were more or less a pretty instant readerbase. Matt didn’t have to work too hard at soldifying his position within it, yet still has to pump out the odd gem or two. Armed with access to an algo that hold the keys to web success, most people read what Matt says with a very keen eye. Poor guy really, he not only has to watch what he says, he also has to watch what he doesn’t say too!Anyways, Matt is one example of someone who worked hard in one dept and built a blogging success based upon past endeavours.

Nick Wilson is another. For those who don’t know he is the chap who created threadwatch. I remember reading Nick over at WMW and then subsequently at various other places like SEW, HR, even IHY and recall thinking on occassions, fuck, this geezer is everywhere, where does he get the energy. Then boom along came Threadwatch. Post after post after post of bang on the money commentary and insight into issues of the day that affected or influenced the world and the spaces I inhabited. It didn’t take too long before Nick had built up a nice little readership and community, that attacted all manner of people from all manner of spaces. Nick worked hard and reaped the rewards and went on to do similar things with Performancing.

Jill Whalen bless, whilst no big star in the blogosphere has nonetheless worked phenomenally hard over at her High Rankings forum, abley assisted by a fine team of mods of course. The point is however that Jill lead it. Jill worked very hard night and day sharing her knowledge, building a user base, creating a community, that took the time to get in there and unravel some of the myths and crap that are out there regarding search engines and SEO.

Someone who Ive been particularly impressed with of late and man, I do wonder where he both finds the time energy and focus is Andy Beard.

Take this year thus far.

  • March 2007 (46)
  • February 2007 (59)
  • January 2007 (86)
  • Thats 191 articles.

    Not 191 have a look at this this interesting, or my top 5 links of the week/day type posts, oh no. Each and every one is full of well considered opinons with links to prop up a postion or statement.

    Andy creates useful readable content that actually adds value to the space. He does the work and shares the results with his readers and visitors and as a result has seen a steady increase in both his subscriptions and I don’t doubt his general regular readership. Add to that fact that Andy can be seen in all manner of other places interacting and participating in forums, blogs and what not and you begin to get some level of appreciation for how hard he works. With appreciation comes recognition, with recognition comes reward.

    Mark my words, if you wan’t to see what it takes to become an A lister than a look at the works of these 4 alone will give you some insight.

    There are 100’s of others I could have referenced here. They all have one thing in common, they all have something to say and they all work damn hard at saying it. There is no secret formula its the work damn hard at saying it thats the tough part.

    Work hard, say something.

    Self promo’s – f**k off!

    Don’t do it guys.

    I’ve had an awful day – Herein follows a little rant.

    I don’t mind viagra spammers or phram or casino spammers. I can filter them out. I have a little math thing that blocks them its useful and sometimes its even mildly amusing.

    Self promo spammers, I don’t like them. Especially the kind who think Im some kind of thick fucking idiot who doesn’t recognise a link drop at 600 paces. I am not thick!

    If you have built something that you like, then great I’m really pleased for you.

    Please though, before you comment on one of my posts, please please please make sure that your comment is at the very least germane to the topic. Where it isn’t then please, just don’t bother, I will not post it, i will not promote you. Its fuckin rude, don’t do it.

    I’m really not interested in posts that just self promote. Sure, i get that you are proud of what you’ve done and think its the best thing since sliced bread, but trust me, real gems are rare. They don’t pop up all over the shop, kick arse cool takes hard work and effort. Don’t think that a mere recreation of what’s already been done is going to cut it and make me, or anybody else for that matter, think wow, a same ol same ol tool that offers nothing, how cool – it aint gonna happen.

    It’s just not good etiquette. Don’t waste your time ever, not ever please. Cos, here is what I’m going to do. I’m going to place a link to this very post at the end of each blog post, you know the part; where the comments section begins.

    If anyone doesn’t take the time to read it and subsequently has the temerity to link drop and discuss their 3rd rate I’ve seen it all before offers nothing, absolutely nothing at all to the mix type tool or url, then be advised that I might (note the might word here, I do have better things to do too), just might blog about you. I’ll provide your email address, no link or reference to your site or moody tool/url and basically lambast your arse to kingdom come.

    Thanks, sincerely

    p.s If I think you are just after a link evident by anchor text and you happen to be a 1st time commenter who isn’t saying very much then I’ll remove the link to your URL. Don’t be offended mind, if you stick around enough and contribute a little I might decide that you are a nice so and so and allow subsequent links to stand. IOW, don’t blatantly game me 🙂

    Discontinuing MyBlogLog visitor tracking

    Due to improvements and upgrades to the server architecture that hosts this site, I regret to say that I’ll be discontinuing the mybloglog visitor tracking script.

    Ive noticed that the scripts aren’t perfoming how I expect them to and I just don’t really have the time to recode it all so that it works.

    I’ll be emailing existing users to advise them soon.

    I hope you aren’t too inconvenienced by this, but in its current state it just isn’t really working too well at all. Inaccurate stats are about as useful as a dinghy in a desert.

    For those that played, thanks for doing so. 🙂

    Server nightmares

    Im here for now, but I may be gone again soon. Ive had a server hacked to bits and well, its painful to say the least.

    I’ll blog on it soon.

    Check out all your open source software, everything. If it has holes they’ll get you, create a local shell and probe your installs for vulnerabilities, then you’ve had it.


    ps Sorry about the basic layout and no follows all over the shop. I’m working on it as time permits. I’m not a hypocrit honest 😀

    Blog promotion quick and dirty short guide

    Promote your blog…if you want to of course

    Ever wondered how some people get more readers than others? Here’s a quick and dirty guide to gaining more readers and growing your blog base.

    Sometimes it works on word of mouth. Some people have an exceptional ability for writing that others are just knocked sideways by and tell others.

    Be it via email or IM or linking or just plain old fashioned conversation. After all, we aren’t all budding Billy Waggle Daggers and most of us (if we are interested even) will struggle to gain a big readership. It’ll be a slow long haul, but provided we write something thats legible and appeals to an audience of sorts, then overtime it will build. People like to be commented on and tend to comment on stories or issues that are of interest to them in some way. Be it making them laugh or cry or just striking a general chord.

    There are things you can do to get yourself out there though, and there are lots of tools, techniques and websites that can help.

    Continue reading CEO less than enthusiastic for Y!’s pay for inclusion model

    Ross Dunn over at Stepforth Seo wrote an interesting piece discussing Y!’s revamped search marketing progam.

    The idea once was, and um…still is by all accounts is that you pay to be included via extra spidering of your urls and based upon your ‘natural’ ranking, you then rank in the SERP’s.

    Hmmn I find myself wondering. WHY?

    Why did they even bother resurrecting this unworkable, accusatory minefield?

    If you are ranking ok naturally, then why would you do this? Why would you pay to use this service?
    If you are not ranking well ‘naturally’ then again, why would you do this? If paid inclusion gives you no ranking boost, then why do it?

    Even if you were mad enough or greedy enough to use it and exhausted your budget, where would you revert to afterwards?

    Would you still get spidered regularly? Would you plummet like a stone?

    Just makes no sense. If you were to plummet like a stone then its clear that your ranking was dependant upon the money in your account.

    It cannot be both things, what am I missing here?

    Jim Lanzone CEO of, whilst commenting had a number of things to say.

    Three years later, I’m still against paid inclusion, because I still think it is hypocritical to charge for something we need to do anyway to be the best search service we can be. I also think it’s a dis-service to our users to blur the line that much between paid content and editorial content.

    Absolutely! Where is the editorial transparency? Why shouldn’t users have a right to know who got to where and how? Isn’t advertising supposed to be labelled as such, so that its clearly identifiable? Is this advertising or isn’t it?
    If Y! really think that some 3 years after a product is greeted less than enthusiastically, that they can just repackage it and expect people to buy in then, wow. That’s a huge signal.

    Lets just put to one side the idea that during these 3 years not one amongst their number could gain sufficient voice and traction to say “hang on a fuckin minute, haven’t we already tried this and gotten poo pooed?” Lets, put to one side what the FTC might just have to say about it all. Lets just for one minute look in disbelief at what the logic of their program dictates.

    If they expect their index to be increasingly made up of commercial sites that have paid to be included. Then they are making a clear distinction between paid and unpaid. They are saying that their index values freshness. They will present fresh content by increasing the spidering rate for sites that have paid for it. Good content, useful new stuff thats springing up everywhere else can go to the hinterlands.

    IOW, they just aren’t too interested in helping shape a dynamic evolving web, at least not publically! So much for a ranking algorithm based on document relevance, or popularity or usefulness! So much for even calling it a search engine anymore. Give it a couple of years with a program like this and you might as well call it the Yahoo xml feed directory!
    Even back in 2004, it really did remind me of the debacle that was Look$mart, it had all the signs of vaguery and incomprehensiveness that helped do that firm a swift about turn. And yet, here we are again, a relaunch! I thought it had died and gone away, seriously!

    They love php over at Y! They even have Rasmus on their staff. Maybe they can ask him how to escape the $ signs in their code.

    Seriously, would they be that surprised to hear people thinking in terms of

    $rankboost= $postionone;
    $increasedprofits = "yay!";
    $rankboost= ($positionone - 8);
    $increasedprofits ="Hmmn";
    $urlrank = ($documentscore + $rankboost);

    Don’t they get it? Didn’t they listen to the concerns back in 2004?

    Do Internet searchers get good, accurate information? Or are the results of the search skewed to favor those who’ve paid to be in the index? The jury’s out on that one.

    Jim’s points are too good to pass over. When referencing their paid inclusion pro model he asked the question.

    What are the odds that out of 2 million results for a given query, their partner sites will be ranked highly enough, consistently enough, on their own to: a) generate enough traffic for the partner site to make it worth participating in the program; and b) generate enough revenue for Yahoo to make it worth operating the program?

    Again, duh! Absolutely. Where is the logic that argues against a person saying something like – The paid inclusion program is evidence of the Yahoo Serps being full of nothing but undisclosed advertiser urls? Why would you even say that the program is aimed at advertisers looking to spend $5000 per month if you weren’t in some way going to intimate that they might get some kind of leg up for doing so; and if that is or was the case, then where is the transparency for the search engine users?

    Jim’s right again when he says

    I just know that 75% of the clicks on a major search engine typically go into the top 5 results on the page. It would just be too much of a coincidence if paid (and unmarked) partners got those rankings/clicks instead of non-paying sites.

    It just makes no sense. In fact this aspect of yahoo search marketing is IMO just a lot of old poorly presented rubbish. It’s written in a way that leaves me scratching my head.

    Does that matter? Well, it should do. It’s people like me who decide whether or not to spend clients money in this way. Maybe they don’t care even.Perhaps they’ll just target individuals and sell them a line that spins it postively.
    PPC program great, that works, tried and tested. A revamped overture with a few extra bells and whistles.
    PFI in this form. Nah, not for me, nor my clients either. Too many whatifs and buts for my liking.

    Hey Y! AltaVistaaaaaaaaaaaaaa!

    Lazy ubiquitous everywhereiness

    Ok this isn’t what I do, but its something to think about, especially when you have one of those widget things that have sprung up here there and everywhere on your blog.

    Only the other week, I noticed that the same guy appeared to be on my blog all of the time. I wondered why, he never posted, just came by and seem to always be there. He doesn’t do it anymore, so maybe he got bored, but it got me thinking as to the hows and the whys and lead me to believe that he probably set up some kind of auto refresh thing.

    Here’s how I think he might have done it.

    1. Create a profile at a number of social network sites that run a widget photo thing.
    2. Link it through to some product you are looking to promote
    3. use a compelling image to attract clickthroughs
    4. Identify a lot of blogs that have these widgets on them
    5. Create a file and call it lazy-bastard.htm
    6. Open the view source option.
    7. Paste the code with links to your target blogs.
    8. Save it.
    9. Run it in a browser window somewhere
    10. Go down to the pub and have a beer

    <meta http-equiv=”refresh” content=”120″>
    <title>Lazy Busy Blog hopper</title>
    <meta http-equiv=”Content-Type” content=”text/html; charset=iso-8859-1″>
    </head><frameset rows=”*,*” cols=”*,*” frameborder=”NO” border=”0″ framespacing=”0″>
    <frame name=”cornerFrame” xsrc=”blog1/”  >
    <frame name=”topFrame” xsrc=”blog2/”  >
    <frame xsrc=”somebusyblog3″ ><frame xsrc=”somebusyblog2″ ></frameset>
    <noframes><body bgcolor=”#FFFFFF” text=”#000000″>


    Personally I’d like to see a system that minimised the ability to do this as it could just spoil it for everyone else, not to forget that it could also be a huge bandwidth whore.

    From a selfish bastard use and abuse perspective, its a good way of getting free advertising on high visibility, high trafficked sites, as to what can be done about it, hmmn, I guess thats up to to the backend coder guys on the respective widget sites. Maybe install some little time delay to prevent the images or urls being displayed more than say once in any 120 second time frame perhaps, longer even god knows. Things like this seem just too easy. I ve only used 4 urls in my example but it could theoretically contain 100’s if not 1000’s of domains.

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