Online Marketing Executive Opportunity West London (Kensington/Earls Court Area)

I’m working with a really great company at the moment, helping out with various bits and pieces related to SEO and Online Marketing.

I can’t say who they are but they’re a well established bricks and mortar travel company with a great  product and team and are looking to enhance what they do and expand their offering.

They are looking for is someone who is passionate about online marketing and SEO who is looking for a long term role where they can grow and develop.

If you are job hopping to just fill up a CV then kindly move on.

This is a great opportunity to learn and grow with a long established company that has verve and vision for its products and future. You will over time, become an integral cog in an organisation that has a global growth strategy. You’ll also get to work with me!

The role description is ‘Online marketing Executive’ and will suit a recent college leaver or Uni grad.

You’ll need to be UK resident and legally allowed to work in the UK.

Salary is subject to experience.

There are a few minimum requirements such as:

1.    1 years experience in a related role
2.    Understands link building strategy – pros and cons
3.    Basic html understanding
4.    GA experience
5.    Can demonstrate a clear understanding of Keyword Research
6.    Copy optimisation
7.    Social media understanding
8.     Sociable and friendly can do attitude
9.     Demonstrable evidence for your love of this stuff
Pluses will be:
  • A degree in a technology or marketing discipline
  • Tourism Knowledge

If you are interested then do please send a covering letter and CV along with salary expectations to m11ksp  at gmail.com if you want to know more and are at BrightonSEO tomorrow (September 13th 2013) , then @ me on twitter @robwatts and I’ll speak with you in person!

NO agencies or recruiters please!

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How easy is it to determine a good or a bad link?

Is that a Good Link or a Bad Link?

I played with a new tool this morning. It was some kind of link evaluation tool.

It purported to tell you whether a link from a URL was good or bad or somewhere in the middle.

Cool, I thought.

So I gave it a go and popped in 6 URL’s. All came up with wildly wacky results, all were deemed to be spam, all suggested I should do something funny with them and run away screaming.

Haha.

Continue reading

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Buying and Selling Links to Rank on Google in 2013

Everyone buys and sells links

So, if buying links that pass Page Rank is against Google’s terms of service and to do so means a potential ding to your rankings what should you do? Not buy links?

But wait, what IS buying links exactly? Where is the line drawn?

Are the links that came about due to the hours of research put in to a piece that investigated or highlighted common interest piece {topic}, bought links, or are they free earned links?

It’s a serious question.

Continue reading

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Slapped with a bouquet of barbed links

Spam spam spam!

I was going to say something about Interflora but It’s pretty much been said by virtually the whole SEO world now so I won’t but I will talk about various issues arising as there’s always value in pulling that apart.

In terms of penalties, of the 10′s of 1000′s of brands one or two brands getting dinged every 8 months or so is hardly earth shattering (unless you’re the brand of course) but imagine if Google dinged a brand every week or other week?

What then?

Today, the scale of Google being spammed across most verticals by brands of all descriptions is HUGE.

Few brands ranking in Google today for 100′s or 1000′s of keywords have a totally clean profile, in fact it’s fair to say that most will be more than a little grubby, especially if they’ve used companies in the past who advocated any of the tactics that Google has since frowned upon.

Few will hold their hands up and most will vehemently protest at how their tactics are Google compliant and blah blah blah… What else can they realistically say?

Just go and look at who’s ranking in your favourite vertical and answer with hand on heart that company X hasn’t used a tactic that under a microscope isn’t just slightly questionable. It’s all in the interpretation and of course, who’s doing the interpreting. Continue reading

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The Magic Box of Glut – Wizards, Sampmerians, Elves and Pink Marshamallow Castles

The Magic Box of Gluttony in the Land of Glut

A world without search

Once upon a time there was a magical world called Glut – Everything happened in the world of Glut, the people within it did all manner of things. They built pink castles from weather resistant marshmallows and cool lakes made out of lemonade and beer where hamburger flavoured fish swam. Some folks knew how to make really fast cars that ran on magic beans made by their friends in the forest of emeralds.

It all seemed ideal in the world of Glut but progress was slow. Few knew how to fish for the hamburger flavoured fish and the magic beans that grew in the forest of Emeralds were known but to the people of Fark. The bottom line was that news traveled slowly in Glut, information was often controlled by the powerful and where it wasn’t, it was difficult for merchants to gain wide reach or appeal for their ideas and products.

Building a search engine to conquer all

Up on a hill next to a mountain in a place called Gooleg  there lived two special wizards.

They were clever wizards backed by the powers of InvestorLand who knew that everywhere they went in the world, people had ideas that they wanted to share so they went to a little known place called Altavistaland and took on the mighty wizard Inktomi where they learnt the secrets of  Retrivicus Informanicus. They went to Microland and bought the ingredients required and built a big magic box. Continue reading

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