Nov 022011
 

Christmas  Gift Ideas for Geek and Dudes

So it’s Monday morning and a year to the day of the first post I’ve decided to edit this one and add and subtract  a product or two so, here are a few gift ideas for dudes and geeks.

Looking for Xmas gifts for ones dad or brother, or boyfriend or husband  at Christmas is never easy – I’m not saying this post will make that task any easier either and most of these ideas for Christmas gifts are quite probably a little out of the budget range for some, but…,you might be feeling generous so what the hey. There’s a mixed bag ranging from a tenner up to a couple of k, so fill your proverbial boots and happy Christmas shopping!  Continue reading »

Search Marketing Services Holistic Search
 

I’m writing this on a phone so forgive the formatting and lack of links and screenshots, i’ll tidy up later.

There’s a lot of change on Google these days, a lot of activity in spaces that Google were once content to monetize with ads.The clear separation that once existed between Googles organic results and its paid ads inventory is becoming increasingly blurred as it pushes on into query spaces that were once the preserve of a diverse bunch of web publishers.

Unwritten Contract? WTF – Explain Yourself Man

Continue reading »

 

Yet Another Woe No More Analytics Post

So, Google decided to take the gloves off and twist the screw that little bit harder down on organic search. Caution, I suspect I might curse and swear and rant a little but hey, you can always hit the back button :)

I’m not going to rant about the outrageousness of it all as that’s been said by all and sundry. If you’ve landed here and don’t know what I’m talking about then, the short explanation is that Google have made a move in the name of privacy but have added a pretty hefty “by the way clause”  that’s sending shock waves through the online marketing community.

Put shortly, if you are one of these people who enjoys crunching numbers and delivering actionable insights derived from user queries to a domain then, that’s all about to change as you will no longer be able to determine the query part of the journey. All you’ll know is that they arrived on your site from Google. If it’s a paid click then no worries there, Google will allow that to stay as it’s valuable to the advertiser and useful to Google.

Valuable in the sense that advertisers need to know how their adspend on Google converts. (No point spending money if you don’t know how well it performs)  and useful to Google as if people don’t spend money their whole house falls. Google isn’t interested in how your organic campaigns perform or convert. There’s no money in it for them. Continue reading »

 

Virgin Media Broadband Customer Services Sucks

Update:I wanted to add that eventually my problem was resolved. FWIW I think VM do have people who are genuinely dedicated to delivering a quality product and that there are amongst their number some very good CS people. My personal thanks go out to Sam T  for her professionalism and successful resolution of my issue

So, I’ve been a Virgin Media customer for longer than I can remember ( > 10 years). I’ve just got off the phone with Michaela at customer retention who despite having heard every detail of my complaint, was unable to talk to a colleague within the company and explain things on my behalf. She advised that I should spend a little more of my precious time writing to them, so that they could make me wait a little longer and inconvenience me a little more.

I’m naturally averse to doing that, as like you and many others out there, if there’s one thing that narks me more than most, it’s corporate bullshit. Especially corporate bullshit that’s designed to wear people down and systematically pick people off through sapping their will.

My VirginMedia Broadband Slows down of an Evening

Recently I’ve been having broadband issues with a service that I pay something like £25 per month for. Up to 20 meg broadband as I believe it’s called.

The ‘Up To’ words are quite important of course, as I doubt anybody using  their 20meg services ever gets that. It’s a theoretical figure that assumes that all being perfect, you could get in theory.

I digress. If I’m honest, I’ve had issues with their services for months. Sometimes of an evening, it’s just rubbish, it slows down to the point of unusability. I’m told that this is due to throttling. Other times I’ve been told that it’s due to a cap, in that if I download x data during the day, my ability to download data during the evening will be curtailed.

Hmmn, well I’m not one of these people who download films, or music or any of that other high bandwidth intensity stuff.  I just do the whole twitter, FB and surf thing. Most of the time I’m answering customer emails or ftp’ing the umpteenth tweak to a script I’ve hacked, or reading up on quora or stackoverflow or some other obscure techie thing that weirdos like me like to play with.

On ‘fast’ days I used Speedtest.net to gauge download and upload speed. I can’t remember what speed exactly but on such days it was around 14MBPS. TBH, I was happy with that. It was fast enough for me and didn’t leave me sitting there thinking ‘Where’s my 20mbps!!”

Over the past 5 days or so I’ve had very poor service. So poor that it’s been unusable. From 6pm it’s not even worth me trying to get online, it’s akin to the old days of 14kb modem dial up only worse. As I touched upon earlier, I’ve had times like this before, which I’ve grinned and borne which have usually sorted themselves out. Not ideal, but not really worth the short term pain of speaking to someone in India, who usually antagonise me with tech BS platitudes at best or at worst insists that I restart my modem or router to restart services.

Apparently, my Virginmedia Broadband is suffering from low SNR

The other day, having had an FTP upload ceased midflow, the proverbial straw had broke my back and  I decided that it was time to give the guys at Virginmedia a call. I explained to Ganesh that the service was not working and blah blah blahed about how it usually sorted itself out and that I’d already did the restart router/modem things and…well, Ganesh bless him, was no doubt duty bound to ask me to do it all again and after a time the answer back was that I was the recipient of an SNR issue in the area.

SNR – hmmn I thought, Signal to Noise Ratio, Subscription Network’s Rank, or Subscription Not Really worth a carrot perhaps!?

See on other times, I’ve been told other stuff.

Faulty modem, faulty router, attenuator adjustments required for signal boosting, server failure, cable failures, network faults…the list could be endless.

SNR is a new one though, so awesome, excuse number I couldn’t really care what number it is.

If I’m honest, I couldn’t really care less what the reason is either.

I pay for a service and expect to get it. I demand continued service at a level that I’ve paid money for. Whether Virgin Media care or not I do actually spend in excess of £900 per year with them. Yep, £900 to pump a few signals down a cable which includes a nice £1.50 per month for my paper bill troubles.

I’m told that my current woes will be fixed by June the 2nd. The SNR is specific to my area will be resolved and all will be well.

VirginMedia have nationwide network issues

In these days of web democracy one can quickly find out if one is alone in ones experiences.

A quick search on Google shows that people in many parts of the UK are having issues with the Virginmedia service. http://www.google.co.uk/#sclient=psy&hl=en&source=hp&q=virgin+unusable+of+an+evening shows a good smattering of results bemusingly from the virginmedia community pages themselves (well done Virgin, trying to own your online rep)

A look at some of those threads reveals all manner of things relative to exchange capability, the changing nature of users (Gamers, Video, Audio etc), SNR and  Over subscription (probably the most grating, why take on new customers for a service that isn’t delivering to existing customers).

Why I think Virgin media Customer services are poor

In the world view that I inhabit, customers who pay people money to do things for them have some basic rights. Besides all the legal obligations and various duties of care, people like me believe that where a customer is inconvenienced above a certain threshold then at the very least, the company that has caused them problems should at least try to recognise that and recompense them for their troubles. To put customers through various loopholes and give them the run around is to be frank, complete and utter crap.  If a customer isn’t very happy and explains the reasons why, calmly and dispassionately the correct response is to do your utmost to find a way to help. It’ll help if I explain the sequence of events, otherwise I just sound like some rantsmith with an axe to grind.

I won’t include the previous two days of calls to Ganesh and co, as  I’m sure you’ve better things to do, but here’s how it played today.

I called VirginMedia and eventually got through to someone in…India – I explained the situation (again) and was told that technical services might be able to help. I explained that actually, no, they wouldn’t be able to as I wanted to complain about the service and not seek the same responses to answers I’d already heard. Alas, he was insistent and I dutifully waited and explained to technical support that I already knew what was wrong and just wanted to talk to customer services, they argued their corner and eventually patched me though to customer services who listened and made the right kid of noises, until that is they mentioned that I’d get a pro rata refund only.

Pro rata refund only – I typed that again because as I type it, it releases a little more adrenalin and fires me up a little bit further. So, for my 5 days (and numerous other periods of disconnectedness) I’m to receive a pro rata sum. £25 / 31 * 5 = £4.03.

I should add that yesterday I went out and bought a mobile dongle from O2. Long story short is I’ve spent £30 because I need to have services indoors due to the fact that my service provider wasn’t providing me with a service.

I explained this to the nice lady at Virginmedia and explained that I was less than satisfied with what she was offering and that in my view, the offer wasn’t that good. I’d already laid out £30 of my own money, not to mention the time spent on phones trying to resolve it or the hassle of being unable to do what I needed to do on the various evenings I’d had no service. Her hands were tied, she was sympathetic but unable to provide more than a certain level of recompense, she could pass me to customer retention who might be able to help (at this point I’d expressed a view of exasperation an was on the verge of cancelling contracts).

After some time waiting about for the next available operative – Cue Michaela at customer retention – There was no record of what I’d said previously, the nice colleague at customer services hadn’t explained my situation, so I then had to explain it all again and convey the irritation I felt at having paid money etc blah blah blah and that I was now seeking reasons why I should even continue to be a customer and pay them the £900 per year that they currently get hoping that the reasonable response would be something along the lines of “Mr Watts, very sorry to hear about all this, we don’t want to lose you and appreciate the royal pain in the arse that this must be so in recognition we’ll give you at the minimum a sum equal to your reasonable loss that we hope compensates you…we do value your business etc etc” Reasonable huh? But no, Michaela bless her cotton socks, despite being cognisant of every nuance of the situation, tells me that I should WRITE to customer services and complain!.

Me: Um, I’m doing that now, verbally, to you at customer retention. Can’t you do this for me? Can you not convey my concerns to the relevant people who can help me, and take a decision and deal with my concerns? I’ve already invested a considerable amount of my time trying to resolve this.

Her: No Mr Watts, I’m in customer retention, the procedure is that you complain to customer services by letter and an appropriate person will deal with it.

Me: I really don’t understand why despite listening to all I’ve said,  that you expect me to waste even more of my time trying to resolve this! This call is recorded right? Can’t you just forward the audiofile so they can listen?

Her: More petty obfuscating nonsense determined not to help or resolve

Me: Ok, thanks.

I’m not astounded by all of this, I’m simply flabbergasted that a system designed to help customers who have issues could be used in a way to frustrate and aggravate. Changing services to another supplier is fraught with all manner of headaches. Unknown quantities, time out to e there when they turn up being but two that spring to mind.

I’ve thought about writing to Virgin media customer services, I’ve thought about writing to Neil Berkett or Richard Branson, or OFCOM  even but…really, to continue with this merry go round of nonsense serves little purpose other than to waste even more of my time. Customer service shouldn’t be a revolving door of buck passing and annoyance. It should deal with customer issues and get the problem resolved. Customers don’t want to know about policies designed to restrict company loss, they want to be treated fairly and efficiently with no nonsense. There are of course exceptions. Rude people, chancers, conmen and liars should be given short shrift, but I like to think that I’m neither of the above.

Naturally, I’m a little pissed by all this - It’s a lovely day out and I could have been out in the sunshine or reading a book or doing some work but…

Consumers have few tools these days, the most effective are those that get eyeballs and get brands to sit up and take note.If you want to help me, or maybe make others aware of the kind of things they can expect from Virginmedia when things don’t quite work or go wrong, then you could share this post on Twitter or Facebook or wherever else it is you hang out online.  Maybe someone else will get some insight in to what they can expect.

 

Don’t feed the pigs excrement

I was thinking about the recent farmer update and around some of the things said and around how the algo might work and how new or existing farmers might keep on feeding the pigs and chickens.  A side win is that it also helps one to refocus ones efforts through prudent little implementations and tweaks that might help engagement and perhaps insulate from similar future changes. You can never afford to sit on your laurels in someone else’s playground. We might think that this web thing is open and accessible to all, but for today at least Google still is the defacto gateway and for that reason alone any business intent on getting traffic from them, would be foolish not to sit up and take note.

Are the Sheep Happy? Be a good Shepherd

Kates’ post here http://www.distilled.co.uk/blog/ppc/google-bounce-rates-the-untold-story/ reminded me of past considerations of bounce rates and the masses of misunderstandings that were out there around the issue. I’d both heard and read people going on about bounce rates as a quality metric as if it was some one size fits all thing that applied carte blanche to every web page out there. As Kate rightly says different pages have different outcomes. If user A gets what they want, and leaves within a short time, then the less informed amongst us might be forgiven for sniffing and thinking, crap page, hit and run, poor user experience.

Yet of course this is patent nonsense as the page in question might just have exactly what the user wanted, requiring no more time or interaction on the page other than the hitting of the red x or the back button. Some sites  like blogs, often have a one hit wonder effect, be they shared through a social network or arrived at through a search engine query. The user visits with the express intent of reading about that particular issue and that’s that.

They don’t want to go deep and read about a lot of  indirectly related topics as their focus is elsewhere. Old style forum threads in comparison have much lower bounce rates, due in the main to things like pagination or general time difference between search indexing and user visit. Lots of page visits of very small time samples followed by rapid exit might be a signal of a poor user experience. OTOH, it might also be the obverse (photo gallery for example) . The truth is that unless, there’s some like for like standardised similar type site to compare it’s very difficult to determine algorithmically, what is and what isn’t a poor user experience based upon single metrics like bounce or time on site.

There are lots of other examples, that have differing outcomes most of which I’m sure the experienced Internet user has encountered at one point or other, and I’ve kind of veered off the main point a little as this isn’t directly related to the content farm thing; at least not in the totality of reasons why you’d get your arse kicked in this update but it does nonetheless, bring to mind the core of what you should be considering when bringing people to your site and making them happy. Give them a shitty user experience where they don’t want to come back againor begin to rank for everything they want and they’ll start to complain about it. If they complain enough in sufficient numbers, then sooner or later you might just be toast. Thinking about shit like the above, get’s you back on track.

Elsewhere on the farm..

A thread at webmasterworld http://www.webmasterworld.com/google/4276279.htm cites the Cutts and Singhail http://www.wired.com/epicenter/2011/03/the-panda-that-hates-farms/all/1 post on Wired which is full of interesting little nuggets.

From an algo watcher perspective it’s fascinating stuff full of little clues and perhaps the odd red herring, yet much as I snark the truth is that in many ways it’s full of things that should really be common sense to the accomplished Webmasters of this world. A look at the list from Sistrix http://www.sistrix.com/blog/985-google-farmer-update-quest-for-quality.html shows the various winners and losers.

Outside quality raters were involved at the beginning

…we used our standard evaluation system that we’ve developed, where we basically sent out documents to outside testers. Then we asked the raters questions like: “Would you be comfortable giving this site your credit card? Would you be comfortable giving medicine prescribed by this site to your kids?”

The cynic in me had already covered the ground of hmmn, how many low quality type Q and A sites are out there and how long would it really take a multi billion dollar corporation to task a team of individuals to seek out and identify crap sites, or sites that were clearly just taking the piss a little with ads and stuff like that.  How long would it then take to run the sites through a bunch of  quality raters http://www.beussery.com/blog/index.php/2008/03/new-google-spam-recognition-guide-for-quality-rater-reviewed/ and score them across the various metrics? So this kind of re-inforces that as fact :)


Excessive ads were part of the early definition

There was an engineer who came up with a rigorous set of questions, everything from. “Do you consider this site to be authoritative? Would it be okay if this was in a magazine? Does this site have excessive ads?”

If you look at some of the sites involved prior to getting Google thumped, you’ll see that a lot of them were indeed rife with adsense and ads from other networks (some still are) . It wouldn’t be so difficult to have a script look for such instances and then determine a threshold above which, you get issued with a nice pair of lead boots to weigh you down.

The update is algorithmic, not manual

…we actually came up with a classifier to say, okay, IRS or Wikipedia or New York Times is over on this side, and the low-quality sites are over on this side. And you can really see mathematical reasons.

This part is of course all the more interesting as it more or less says that here are a bunch of sites with lots of quality signals and on the other are sites with not as many.  I’m not going to sit here and dissect the strategies of all those bumped, but there really is gold in them thar hills. Sure there are anomalies. Mahalo has been hit despite a big PR push on it’s recent change in approach. The powers that be IMO have decided that a continual get out of jail free card just wasn’t in their PR interests. EHow, that much maligned repository of textual verbosity has also survived the cut no doubt someone demanded that their media http://www.demandmedia.com/ was worthy of a little more time http://www.fastcompany.com/1723737/did-demand-media-ipo-just-in-time.

Some people (aka spammers) will no doubt have seen the opportunities that these ructions present and will have been up bright and early repositioning downgraded content into new loftier place holders. Lessons will have been learnt, content will take account of things said by Messrs Cutts and Singhail and the show will roll on. Only time will tell if Google has done enough to slay the beast of public scrutiny, these things come in cycles and for now at least the monster seems to have been given a bit to chew on.

 

Bing Bong Bell, Google’s in Da Hell

There’s a been a lot of noise about Bing and Google this week regarding Bing stealing Google results. Matt Cutts is at the centre of it having had a bit of a ding dong with Harry Shum see video below (40 mins long) over Googles assertion that Bing have been a little sneaky and have scraped/stolen/reverse engineered/indexed Google SERPs.

I’ve no axe to grind with Matt or Google but on this one they seem to have got it wrong and misread the landscape.

Emulators emulate emulators emulate emulators…

Here’s what I don’t get – Google have most certainly copied features from other parts of the web, including features used by search competitors so I’m surprised that it’s such a big deal to learn that a competitor might be doing the same, albeit clandestinely.

Some are suggesting that the timing of the announcement to DS was also a bit snarky in that it was timed to collide w/ a  Bing announcement . Maybe this is just coincidence but from what I’ve read it wouldn’t be the first time that Google has sought to steal Bings thunder either, hence the various blogs of apparent indignation.

Like for Like

A while back I read that Bing was going to factor things like FB likes into its algo for logged in users. If Google decided to do the same (without FB knowledge) , and used say GA or the Google toolbar to do so, would they not be doing a similar thing to Bing? Would toolbar users be aware of any subtle change referenced in a previous possibly unread EULA?  I’d suspect not and ultimately very few would know.

If Google used such data and its SERPs improved as a result, then who’d even know? If questioned, surely Google would say that they use over xxx signals to rank their pages, including social data. If pressed, they’d also say that the exact mechanics of what they use and how are a closely kept secret. In other words, they’d say mind your own business, we aren’t telling.

I make reference to the EULA as Matt made a big thing of it in the video above suggesting that Bing users wouldn’t be aware that they would be used in this way.  In this regard, I think it reasonable to conclude that Google hasn’t ever forced a TB update on me, telling me that they’d changed an aspect to extra x data extraction factor z.

In that context, is there really a massive difference between what Bing is saying and what Google are saying they have stolen!? I’m not being an a$$  I’m just genuinely curious as to why Google would be so surprised to learn that Bing might have a huge dictionary of words and might just look to grab the odd ‘new string’ via use of clickstream metrics bought into by users of their services and then use it to improve what they already do. Products iterate, programmers seek to improve, automated scalable means are a good way of doing so, heck, Google itself use a similar approach to improve its algos and weed out rubbish.

I certainly get how it’s probably a matter of pride for the chaps at Google as it does appear that Bing  is using Google technology to augment its existing datasets through users on a Goog platform, but put in the context of how Google has used the tech and information of everybody else the world over to grow a world beating company, delivering fantasmagorical profits, then it does begin to look a little pot kettlesque.

Some might be forgiven for concluding that Google was taking a kicking in the public press re: spam and that this was a handy and timely deflection. In this regard I  wasn’t surprised to see the guys in the video being pretty anti Google and they appeared to double team Matt, with Blekko gaining excellent capital from the whole deal.

I’m sure this one will roll on.

 

Marketing Conferences – which ones matter to you?

In an age of information overload – marketers and techies have to choose wisely in their choice of which conferences to attend. If you are a speaker or product promoter, then it’s vital to get your voice heard before your prospects and potential new customers.

If you are looking to broaden your knowledge, network or understanding, then conferences and events can be a great way of achieving this.

Of course, you have to draw the line somewhere.  You can’t spend your life attending conferences week in week out. Your liver won’t think too highly of you and your pocket could become considerably lighter as a result.

Be it adtech, pubcon, SES, SMX, Blogworld the list could go on….What are your must see’s for the remainder of 2010 and 2011?

Would love to hear your views!

Are Marketing Conferences and Events Important to You

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Update: Marty and Amrit were kind enough to respond to a tweet I asked earlier. Thanks guys!

 

Paul Carr Tech journo for Techcrunch, Guardian and author of various books has had his WordPress install hacked.

For those who haven’t heard of him, he’s the guy who deleted his 10,000 follower twitter account, Facebook account and practically every other social web service out there, thus rendering himself, almost invisible on the webs  ’social’  accounts.

The hack works in a way whereby it identifies user-agents and serves up different content based on the agents user name. So in the case of Mr Carr’s website, the agent in this case is Googlebot the bot used by Google to spider the web.

The hacker script serves up content with links to Cialis and other Pharmacy type websites to Googlebot, whilst showing the unhacked content to everyone else. Continue reading »

 

Should large PPC advertisers outsource their PPC management?

I thought I’d ask the question, and see what others think..

My 2 cents is that I think there’s a bright future for the management of SME accounts as many SME’s will seldom have the experience or expertise to manage their accounts effectively. The whole set up and learning of the adwords system and marketing in general, makes it an almost no brainer for the non experienced SME to go with a specialist agency charging reasonable fees.

There are of course tools out there like Kenshoo and Marin which make the process a little easier, but ultimately as a piece of software alone, lack the marketing nous and understanding that a human being can impart. Continue reading »

 

The Bad SEO  Rep Thing

SEO as an industry has for a long time now suffered with a terrible rep. The web is littered with case after case of burnt individuals recounting stories of being mislead at best and defrauded at worst – An examination of a lot of these tales will often reveal a well trodden path of company promised one thing whilst delivering another, usually in the form of not very much at all, or in extreme cases a nice page 6 ranking penalty from the Google monster.

Top 10 is it then Len?

I think it’s interesting that this happens, despite the wealth of info out there.  Google even publishes a guide to SEO, which for the DIY brigade, is a good little reference point. Yet the reality is that whatever way you dice it, there’s only ever really 10 organic spots to be had and unless you’re above the fold, you might as well not be there.

Sure, there’s Local,  Universal and Social and all that blah blah blah but let’s face it, if you aren’t ranking at positions 1 to 5  in a clean non obfuscated SERP then…need I state the obvious?

Continue reading »

 

This is just a short post to announce that I’ll be shutting down the social media monitoring tool yacksocial that I created back in Feb 2010.

I’d like to thank all those who supported the effort and apologise if you’d grown to like it/use it.

My reasons are two fold.

One, I don’t have the time to recode it to work w/ oAuth which twitter will be implementing across the board for all twitter apps soon.

Two, I don’t have the desire or inclination to push it where it needs to go. I kind of lost interest in it when I left my previous employer.

Whilst projects like this need that initial pow, boom etc,  they can’t be sustained on enthusiasm alone.  They need like minded collaborators, a team, a marketing plan, push, desire, support and a budget.

If anyone is interested in the software, ( go and try it out, it’s freemium) do please send me an email – best offer gets the code.

Don’t ask me what I want for it, or insult me either. You’ll need to understand PHP and be able to upgrade the current basic auth to oAuth for twitter, else put simply, it won’t work. I should add too that it’s not a finished item, is a work in progress but it’s a good start for any company looking to have a tool in the space.

I’ll keep it up for a month from today, but then it goes.

Thanks

 

Not just another social media monitoring tool

I’m writing this post on an iPhone whilst watching Arsenal trail 2-1 to Stoke, a testament to the interconnected world we inhabit today. A world where we can interact w/ our networks from virtually anywhere, a world where the old constraints of modems and hard wired cables in a phone socket are but a bemusing memory of a place left alone in the roadmap of time.

Back then we usually had to wait before reading a response to a post or a comment. Facebook and Twitter, the proliferation of other nkotb like foursquare, gowalla, brightkite et al were just twinkles in the eye of their respective founders. Today all are becoming a mainstay of the online world, acting as sharepoints for the herds that flock to the power of their distributive connectivity; full of people chattering and networking, discussing themes and topics of their everyday lives. Lets face it, it’s nothing short of a technological social revolution; the web how it should be, as envisaged by the technerd visionaries striving to push it all that little bit further.

As a result of all this, quite a few of us have got excited by the opportunities that this activity presents. Never before has it been so easy to connect w/ people in their ‘moment’ never before has it been possible to identify so very quickly, people who are talking about you, your brand or topics and products important to your interests. The whole proliferation of listening tools that have sprung up is testament to the hunger and appetite for finding new ways of measuring, interacting and building relationships w/ those of import. Continue reading »

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